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Description
Marsello is a comprehensive loyalty and marketing solution designed to enable brands to implement personalized and cohesive loyalty programs that are integral to effective marketing strategies. Our intuitive platform encompasses a wide range of features, including loyalty programs, email marketing, SMS communications, automation tools, management of Google Reviews, and social media oversight, all focused on streamlining marketing and sales efforts, regardless of where customers make their purchases.
- Develop a customized loyalty program that seamlessly integrates with your point-of-sale and eCommerce platforms.
- Leverage your loyalty insights to craft targeted email and SMS marketing campaigns.
- Engage your audience at optimal moments through strategic, data-driven automations.
...and much more. Marsello provides all the essential tools needed to captivate and retain your customer base, combining loyalty and marketing into a single, efficient platform. With our services, brands can enhance their customer relationships and drive sustained growth.
Description
MeridianLink® Engage helps financial institutions accelerate growth and deepen engagement by transforming core and third-party data into actionable insights. Through behavior-based segmentation, this banking personalization solution delivers message-driven campaigns across lending, deposits, and card products. With MeridianLink Engage, institutions can strengthen relationships, drive measurable revenue, expand share of wallet, and clearly demonstrate marketing’s impact on the bottom line.
Behavior-Based Segmentation
Uncover high-value growth opportunities by identifying consumers based on real behaviors, so every message drives stronger engagement and higher conversion.
Cross-Sell Capabilities
Boost portfolio growth by pinpointing the best moments to retain at-risk accounts, re-activate dormant users, and cross-sell products that expand relationships and revenue.
Smart Campaign Management
Increase marketing efficiency with intuitive, automated targeting rules that streamline execution, reduce manual effort, and scale personalized campaigns with ease.
Data-Driven Personalization
Turn core and third-party data into highly personalized campaigns that increase relevance, boost conversion rates, and accelerate long-term accountholder value. Mine application, LOS, and credit data to identify actionable cross-sell opportunities.
Real-Time Campaign Reporting
Track pre- and post-campaign behaviors, measure conversions, and optimize outreach with clear performance insights that encourage greater ROI. Use reports’ recommended actions and predictive outcomes to further refine campaigns.
API Access
Has API
No
API Access
Has API
No
Screenshots View All
No images available
Integrations
BigCommerce
Yes
Cin7 Inventory Management
Yes
Ecwid
Yes
Facebook
Yes
Heartland Retail
Yes
Instagram
Yes
Judge.me
Yes
Klaviyo
Yes
Lightspeed Restaurant
Yes
Lightspeed Retail
Yes
Integrations
BigCommerce
No
Cin7 Inventory Management
No
Ecwid
No
Facebook
No
Heartland Retail
No
Instagram
No
Judge.me
No
Klaviyo
No
Lightspeed Restaurant
No
Lightspeed Retail
No
Pricing Details
$125 per month
Free Trial
Yes
Free Version
No
Pricing Details
Schedule a demo to see the solution in action and receive a customized pricing plan tailored to your organization's unique needs and goals.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Marsello
Founded
2013
Country
New Zealand
Website
www.marsello.com
Vendor Details
Company Name
MeridianLink
Founded
1998
Country
United States
Website
www.meridianlink.com/products/engage/
Product Features
Customer Loyalty
CRM
No
Corporate Memberships
No
Customer Activity Tracking
Yes
Discount Management
Yes
Gift Card System
Yes
Loyalty Card System
Yes
Member Portal
Yes
Membership Management
Yes
No-Card Loyalty System
Yes
Referral Tracking
Yes
Rewards Management
Yes
Email Marketing
A/B Testing
No
Artificial Intelligence
No
Auto-Responders
No
CAN SPAM Compliance
Yes
Customer Surveys
No
Drip Campaigns
Yes
Dynamic Content
Yes
Event Triggered Email
Yes
Image Library
No
Landing Pages/Web Forms
Yes
Mailing List Management
Yes
Mobile Optimized Emails
Yes
Reporting/Analytics
Yes
Subscriber Management
Yes
Template Management
No
WYSIWYG Email Editor
Yes
Marketing Automation
A/B Testing
No
Analytics / ROI Tracking
Yes
Artificial Intelligence
Yes
Content / Blogging Platform
No
Customizable CTAs
No
Drip Campaigns
Yes
Dynamic Content
No
Landing Pages / Web Forms
No
Lead Scoring
No
Sales Intelligence
No
Search Marketing
No
Segmentation
No
Social Marketing
Yes
Website Visitor Tracking
No
SMS Marketing
2-Way Messaging
No
Artificial Intelligence
No
Contact Management
No
MMS
No
Mass Texting
No
Message Personalization
Yes
Mobile Coupons
No
Mobile Keywords
No
Polls / Voting
No
Reporting/Analytics
Yes
Scheduled Messaging
No
Shortcodes
No
Text-to-Win
No
Product Features
Financial CRM
Account Alerts
No
Asset Management
No
Expense Tracking
No
Household Tracking
No
Influence Tracking
No
Lead Management
Yes
Marketing Management
Yes
Relationship Tracking
No
Team Assignments
No
Territory Management
No
Marketing Automation
A/B Testing
No
Analytics / ROI Tracking
No
Artificial Intelligence
No
Content / Blogging Platform
No
Customizable CTAs
No
Drip Campaigns
No
Dynamic Content
No
Landing Pages / Web Forms
No
Lead Scoring
No
Sales Intelligence
No
Search Marketing
No
Segmentation
No
Social Marketing
No
Website Visitor Tracking
No
