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Description
Markight serves as a powerful retention marketing solution designed to enhance your eCommerce operations by effectively analyzing customer data. You can create marketing, advertising, and promotional strategies that align with your customers' purchasing behaviors. By taking into account elements like pricing, historical sales, and various product categories, you can refine your sales approach. Additionally, the platform utilizes advanced data science technology to categorize customers and empower data-informed decisions tailored to specific customer segments. It streamlines KPI Monitoring by compiling and presenting diverse business data sources in a visual format. As a customer data analytics platform and data-driven marketing instrument, Markight equips marketing and sales leaders to make timely and informed choices about customer engagement. With the integration of customer bundling techniques, data science, and artificial intelligence, Markight assists organizations in pinpointing their most valued customers and implementing strategies for retention. This comprehensive approach not only enhances customer loyalty but also drives sustainable growth by fostering deeper connections with your audience.
Description
Encourage your clientele to willingly share their data in exchange for tailored offers that reflect their genuine interests, financial conditions, and purchasing habits. This strategy not only helps in attracting new customers but also boosts the engagement of your current ones. By providing sustainability rewards, you can enhance customer loyalty and retention. Additionally, collecting valuable data insights will enable you to personalize experiences and leverage AI effectively. This approach can lead to new revenue streams while improving your capabilities in cross-selling and upselling. Furthermore, it serves as a protective measure against competitors in your market. Our "innovation as a service" model conserves your resources, offering 100% performance marketing that hinges on spending behaviors and data-driven audience insights. We utilize advanced encryption and security technologies, ensuring a comprehensive platform managed entirely for you, with no need for technical implementations on your end. Our operations are guided by principles of kindness, mastery, honesty, reliability, and mutual respect, empowering your customers to take ownership of their data through a 100% explicit opt-in process. This not only fosters trust but also establishes a strong foundation for a mutually beneficial relationship.
API Access
Has API
API Access
Has API
Integrations
SAP Store
Pricing Details
€250 per month
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Markight
Country
Germany
Website
markight.com
Vendor Details
Company Name
OptioPay
Founded
2014
Country
Germany
Website
www.optiopay.com
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling