Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Streamline your advertising operations by integrating both digital and airtime management systems. Marketron NXT stands out as the sole cross-channel advertising platform designed exclusively for radio broadcasters. Boost your revenue while streamlining workflows, allowing advertisers to effectively connect with audiences through both online channels and traditional airwaves using a unified advertising approach. Enhance efficiency by automating processes and granting immediate access to unified sales, inventory, and billing information tailored for broadcast companies of any size. Expand your revenue potential and enhance the offerings you provide to advertisers by incorporating additional services such as third-party digital, mobile messaging, and email marketing. Further refine your operational workflow by digitally capturing orders, managing invoicing and payments, and delivering performance verification through a comprehensive suite of supplementary services. This holistic approach empowers broadcasters to optimize their advertising strategies and adapt to an ever-evolving market landscape.
Description
Media organizations face challenges in extracting valuable insights from intricate data that is fragmented across various departments and systems. The complexity of reporting often complicates the analysis process, potentially resulting in missed revenue opportunities. Additionally, error-prone spreadsheets impede the thorough analysis required to accurately assess performance and discover avenues for growth, while third-party business intelligence (BI) solutions typically come with significant initial expenses. WO Analytics presents two tailored solutions, Enterprise and Cloud, designed specifically for the network, local television, and radio sectors, to integrate all pertinent data from both WideOrbit and external systems into a cohesive analytics platform. With a consolidated view across channels, markets, and platforms, users can effortlessly evaluate business performance, identify inefficiencies, and uncover new avenues for revenue generation, ultimately driving better decision-making and enhancing overall business outcomes. This streamlined approach not only simplifies data analysis but also empowers organizations to react swiftly to market trends and optimize their operations.
API Access
Has API
No
API Access
Has API
No
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Marketron
Founded
1969
Country
United States
Website
www.marketron.com
Vendor Details
Company Name
WideOrbit
Country
United States
Website
www.wideorbit.com
Product Features
Revenue Management
Competitor Analysis
No
Dynamic Pricing
No
For Airlines
No
For Hospitality Industry
No
Forecasting
No
Inventory Control
No
Price Optimization
No
Recommendation Engine
No
Yield Management
No
Product Features
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
Yes
Customer Journey Mapping
No
Dashboard
Yes
Performance Metrics
Yes
Predictive Analytics
No
ROI Tracking
Yes
Social Media Metrics
No
Website Analytics
No