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Description

Marketing Star simplifies the process of coordinating, launching, and evaluating impactful customer journeys all within a single platform. Enjoy a frictionless customer experience that stands out and elevates your multichannel marketing strategies. Engage your audience from various perspectives by connecting with them through email, SMS, WhatsApp, QR codes, and beyond. Develop adaptable communication strategies that guide customers toward conversion, regardless of the medium. Discover the transformative potential of multichannel marketing and achieve unprecedented conversion rates. Whether you want to create straightforward campaigns or design intricate multi-channel customer journeys, our reliable tools and dynamic personalization features have you covered. Enjoy the flexibility to build scalable campaigns that maintain customer interest at every stage of their journey. Effortlessly design and manage templates for emails, SMS, landing pages, and more without requiring any technical skills. Our user-friendly template builder not only enhances your productivity but also allows you to focus on crafting compelling content that resonates with your audience.

Description

Otterfish simplifies the process of creating and managing Facebook and Instagram Ads, catering specifically to small and medium-sized enterprises that may lack the resources or expertise in digital marketing. With Otterfish, anyone on your team can effortlessly launch high-performing ads, thanks to its user-friendly interface. The platform includes a variety of tools such as ad creation, publishing, audience testing, and performance analytics, making it a comprehensive solution for your advertising needs. It also offers a free plan, encouraging you to give it a try today. Additionally, Otterfish serves as a centralized hub for all your content and associated data. The innovative Creative Brain™ feature ensures that every image, ad, and product is meticulously tagged, enabling you to quickly access the best-performing visuals for specific products. You no longer need to rely on guesswork to identify your target audience or what creative elements resonate with them. By utilizing Audience tests, you can select an image, and Otterfish will automatically present it to real audience segments with corresponding captions, allowing for rapid comparison across different audience groups and optimizing your advertising strategy effectively. Now, marketing your business has never been easier or more efficient!

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Instagram Yes 
Facebook Ads No 
Instagram Ads No 
Meta Ads No 
Resulticks Yes 
WhatsApp Yes 

Integrations

Instagram Yes 
Facebook Ads Yes 
Instagram Ads Yes 
Meta Ads Yes 
Resulticks No 
WhatsApp No 

Pricing Details

$100 per month
1. Free – $0: Limited channel access to explore and try the platform before upgrading.

2. Essentials – $100/month: Includes Email, SMS, QR Code, and Web Forms, providing the core tools needed to launch multichannel marketing campaigns.

3. Premier – $300/month: Includes Email, SMS, WhatsApp, QR Code, and Web Forms, enabling businesses to engage customers across multiple communication channels.

4. Ultimate – $500/month: Includes Email, SMS, WhatsApp, QR Code, Web Forms, and Landing Pages, delivering a complete multichannel marketing platform for customer acquisition, engagement, and conversion.

5. 20% discount on annual plans

6. No hidden fees, no overage charges — additional usage beyond plan limits is charged transparently
Free Trial Yes 
Free Version No 

Pricing Details

$19.99 per user per month
Free Trial No 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App No 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Marketing Star

Founded

2024

Country

Singapore, India

Website

www.marketingstar.io

Vendor Details

Company Name

Otterfish

Founded

2020

Country

New Zealand

Website

otterfish.com

Product Features

Campaign Management

Channel Management Yes 
Contact Database No 
Email Marketing Yes 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign Yes 

Creative Management

Billing & Invoicing No 
Client Management No 
Collaboration No 
File Sharing No 
Project Management No 
Task Management No 
Time Tracking No 

Customer Journey Mapping Tools

Action Management No 
Attribution Modeling No 
Behavioral Analytics Yes 
Collaboration No 
Customer Profiles No 
Data Import / Export Yes 
Predictive Analytics No 
Surveys & Feedback No 
Templates Yes 

Product Features

Campaign Management

Channel Management No 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign No 

Creative Management

Billing & Invoicing No 
Client Management No 
Collaboration No 
File Sharing No 
Project Management No 
Task Management No 
Time Tracking No 

eCommerce

CRM No 
Catalog Management No 
Channel Management No 
Customer Accounts No 
Data Security No 
Email Marketing No 
Inventory Management No 
Kitting No 
Loyalty Program No 
Mobile Access No 
Multi-Store Management No 
Order Management No 
Product Configurator No 
Promotions Management No 
Returns Management No 
Reviews Management No 
SEO Management No 
Shopping Cart No 
Templates No 

Social Media Advertising

Ad Buying No 
Ad Creation No 
Bulk Advertising No 
Campaign Management No 
Collaboration Tools No 
Comment / Reply Moderation No 
Digital Asset Management No 
Reporting / Analytics No 
Retargeting No 
Roles / Permissions No 

Social Media Marketing

Analytics No 
Automated Publishing No 
Contact Management No 
Content Management Yes 
Conversion Tracking No 
Customer Targeting No 
Keyword Filtering No 
Multi-Account Management No 
Post Scheduling No 

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