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Description
The rampant waste in the advertising industry is a significant threat to profitability that disrupts the experience for both consumers and marketers alike. According to TrafficGuard, it is projected that digital advertising waste could reach as high as $100 million daily over the next five years due to ad fraud. This staggering financial drain poses a serious challenge for omnichannel marketers and necessitates a thorough reevaluation of not only spending and strategy but also the metrics used to assess marketing effectiveness. To connect with consumers more efficiently, it's essential to comprehend their interactions at various touchpoints across both online and offline platforms. By employing advanced analytics, marketers can effectively track and enhance key performance indicators (KPIs) such as campaign effectiveness, customer engagement, and overall sales. Additionally, using data-driven insights and tailored campaign suggestions can empower marketers to make informed choices regarding their media mix, budget allocations, creative strategies, brand development initiatives, and long-term planning. Ultimately, refining the overall media investment strategy is critical for driving essential business outcomes, including brand awareness, generating demand, and boosting sales figures in a competitive landscape. By prioritizing these areas, marketers can better navigate the complexities of the advertising ecosystem and work towards mitigating losses due to inefficiencies.
Description
Manage all your advertising efforts seamlessly using a single ad tracker that enables you to monitor, enhance, and automate your campaigns through affiliate tracking software favored by digital marketing experts worldwide! What types of ads do you utilize? Are they native, display, pop, email, search, push, social, or video? Do they fall under paid or organic categories? With the Voluum ad tracker, you can oversee all of them effortlessly! Whether you are using redirects or not, our rapid reporting feature allows you to track over 30 different metrics related to each visit, click, and conversion from all your traffic sources—using just one tool and in real-time! Stop wasting valuable resources on guesswork! Leverage Traffic Distribution AI to swiftly identify the most lucrative combinations of advertisements and landing pages tailored to your specific offers and target audiences. Additionally, safeguard your advertising efforts and nurture healthy relationships with offer owners by detecting bot traffic with our Anti-Fraud Kit. This comprehensive approach ensures that your campaigns are optimized for success while maintaining integrity in your advertising practices.
API Access
Has API
API Access
Has API
Integrations
ADxAD
ExoClick
FunnelFlux
Google Ads
HilltopAds
LanderLab
Mondiad
Outbrain
PropellerAds
ReklamStore
Integrations
ADxAD
ExoClick
FunnelFlux
Google Ads
HilltopAds
LanderLab
Mondiad
Outbrain
PropellerAds
ReklamStore
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
$69 per month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Marketing Evolution
Founded
2000
Country
United States
Website
www.marketingevolution.com
Vendor Details
Company Name
Voluum
Country
Poland
Website
voluum.com
Product Features
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Product Features
Affiliate
Affiliate Management
Affiliate Tracking
Banner Management
Commission Management
Contest Management
Coupon Management
Email / Newsletter Communication
Fraud Detection
Multi Level Marketing (MLM)
Multi-Language
Social Sharing
Click Fraud
Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking