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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

MarketWide is DSI's cutting-edge database marketing solution designed for both businesses and marketing agencies. If you maintain a customer or lead database and wish to communicate directly with your clients, MarketWide can assist in the strategic planning and execution of intricate direct marketing initiatives. Our competitive edge lies in our minimal overhead costs, enabling us to offer this advanced and effective software at a more reasonable price compared to our rivals who provide lesser-quality services. Explore the exciting updates slated for MarketWide 5.3, which has been crafted to streamline and automate the various tasks necessary for managing direct marketing efforts. Users can create and save specific criteria and segments in a library for easy access later. Additionally, MarketWide allows the creation and execution of comprehensive direct marketing campaigns, whether through email, direct mail, or telemarketing. It also offers robust data mining capabilities, allowing users to gather valuable business intelligence to refine their marketing strategies. With its user-friendly interface, MarketWide ensures that companies can efficiently navigate the complexities of their marketing campaigns.

Description

As marketing teams encounter mounting pressure to achieve more with limited resources, distinguishing their message amidst the clutter of marketing communication to reach an attentive audience can be quite difficult. Although techniques such as segmentation, predictive modeling, and rigorous testing can enhance the efficacy of individual interactions with customers, they do not fully encompass the myriad daily challenges faced in marketing. Marketers are tasked with juggling competing objectives from various business units, managing an array of marketing initiatives while adhering to constraints like channel capacities, controlling budget allocations, and following customer contact regulations. Additionally, internal power struggles can complicate matters further. In a multiproduct organization boasting numerous campaigns and a vast customer base, determining the appropriate campaigns for each customer becomes a critical question. An intuitive user interface empowers marketers to conduct what-if analyses effortlessly, allowing them to identify the optimal offers for specific customers, as well as gain insights into how adjustments in business constraints might influence results. This capability not only enhances decision-making but also streamlines the marketing process significantly.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Acquigo No 
WebTrak Yes 

Integrations

Acquigo Yes 
WebTrak No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based No 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows Yes 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Decision Software

Founded

1989

Country

United States

Website

www.dsimarketingservices.com/marketwide.php

Vendor Details

Company Name

SAS Institute

Founded

1976

Country

United States

Website

www.sas.com/content/dam/SAS/en_us/doc/factsheet/sas-marketing-optimization-101287.pdf

Product Features

Campaign Management

Channel Management No 
Contact Database Yes 
Email Marketing Yes 
Event Triggered Actions Yes 
Lead Management Yes 
Multi-Campaign Yes 

Data Management

Customer Data Yes 
Data Analysis Yes 
Data Capture Yes 
Data Integration Yes 
Data Migration No 
Data Quality Control No 
Data Security No 
Information Governance No 
Master Data Management No 
Match & Merge No 

Email Marketing

A/B Testing Yes 
Artificial Intelligence No 
Auto-Responders Yes 
CAN SPAM Compliance No 
Customer Surveys No 
Drip Campaigns Yes 
Dynamic Content No 
Event Triggered Email Yes 
Image Library Yes 
Landing Pages/Web Forms No 
Mailing List Management Yes 
Mobile Optimized Emails No 
Reporting/Analytics Yes 
Subscriber Management No 
Template Management Yes 
WYSIWYG Email Editor Yes 

Marketing Analytics

A/B Testing Yes 
Campaign Management Yes 
Channel Attribution Yes 
Customer Journey Mapping Yes 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics Yes 
Website Analytics Yes 

Marketing Automation

A/B Testing Yes 
Analytics / ROI Tracking No 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs No 
Drip Campaigns Yes 
Dynamic Content No 
Landing Pages / Web Forms No 
Lead Scoring Yes 
Sales Intelligence No 
Search Marketing No 
Segmentation Yes 
Social Marketing Yes 
Website Visitor Tracking Yes 

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management Yes 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics Yes 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

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