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Description
Streamline, implement, strategize, and enhance your entire marketing approach from a single robust platform. Make Marketplan's canvas the central hub for your entire campaign. Integrate all aspects of your marketing efforts into a user-friendly, continuously updating, interactive map, eliminating the need to juggle multiple marketing applications. Ensure your entire team is synchronized (both figuratively and literally). Assign responsibilities, leave comments, engage in discussions, share files, receive updates on progress, and manage tasks using the Kanban feature, all within the same application. Say goodbye to the risks of underselling or overspending on your marketing initiatives. Anticipate your cost-per-click, overall advertising expenditure, site visitors, leads, conversion ratios, and sales, while running varying scenarios and calculating your return on investment—all before launching your campaign. With concrete data at hand, you can make informed decisions that lead to genuine profits. Monitor your active campaign with real-time analytics, and in the competitive landscape, your marketing funnels transform from mere outlines into dynamic campaigns that adapt in real-time to maximize effectiveness. Each moment brings new insights that can further refine your strategy.
Description
Empower your brand to make insightful, data-driven choices by gaining a deep understanding of the key factors that influence sales. Enhance the value of sponsorships, engage and expand your audience base, and convert fans into loyal customers. Nielsen employs a comprehensive survey methodology, large sample sizes, and sophisticated modeling techniques to reveal consumer perceptions and behaviors. Through metrics like ad recall, awareness, and consideration, we assist brands in linking their objectives to actual campaign results. Our carefully crafted survey designs differentiate between control and exposed groups, effectively demonstrating the impact on each brand's key performance indicators. This enables marketers to confidently make swift decisions that can significantly alter public perception of their brands, ultimately leading to improved customer relationships. By harnessing these insights, brands can adapt their strategies in real-time to better meet audience expectations.
API Access
Has API
No
API Access
Has API
No
Integrations
COZYROC SSIS+ Suite
No
MSIGHTS
No
Sizmek Ad Suite
No
Pricing Details
$10 per month
Free Trial
No
Free Version
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
ConversionFly
Founded
2015
Country
United States
Website
marketplan.io
Vendor Details
Company Name
Nielsen
Country
United States
Website
www.nielsen.com/solutions/marketing-optimization/
Product Features
Marketing Planning
Budgeting & Forecasting
Yes
Collaboration
Yes
Flowchart
Yes
Goal Setting / Tracking
Yes
Marketing Calendar
Yes
Media Planning
Yes
Predictive Analytics
Yes
Presentation Tools
Yes
Project Tracking
Yes
Spend Management
Yes
Product Features
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
Marketing Attribution
Attribution Modeling
No
Audience Segmentation
No
Conversion Tracking
No
Cross-Channel Attribution
No
Customer Journey Mapping
No
Multi-Touch Attribution
No
Predictive Analytics
No
ROI Tracking
No