Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
MarketCast is a leading global marketing research and technology company that harnesses the power of AI, data science, and human expertise to transform how brands understand and engage consumers. Their advanced Research Platform combines AI-driven models with robust data analytics to speed up research design, delivery, and insight generation. The company’s team of over 600 professionals includes researchers, technologists, and data scientists who work together to provide innovative advertising and brand research solutions. MarketCast serves more than 80% of the highest advertising spenders in the U.S., helping clients identify target audiences, craft resonant creative, and foster lasting brand fandom. Their approach merges data science and social science to link consumer attitudes and behaviors for actionable marketing insights. MarketCast’s culture emphasizes curiosity, trust, and diversity, driving continual learning and breakthrough discoveries. The company supports a wide range of sectors including entertainment, financial services, healthcare, and sports through tailored research services. MarketCast is committed to being the most tech-forward and data-driven marketing research organization globally.
Description
Touchstorm DATAlabs has systematically organized a staggering 96% of YouTube's entire database, transforming it into a comprehensive resource of over 200,000 topics, effectively establishing the platform as the largest focus group accessible to brands and agencies worldwide. Our diverse array of products includes social listening tools, influencer casting capabilities, perceptual research services, competitive benchmarking options, and enterprise API integrations, all of which provide unique YouTube insights that are not offered by any conventional social listening platform. By utilizing advanced AI-driven sentiment analysis, mapping search volumes, and leveraging our proprietary TVi index, Touchstorm DATAlabs empowers brands to make informed, data-driven decisions regarding their content strategies, influencer collaborations, and market positioning on a large scale. This innovative approach not only enhances brand visibility but also fosters deeper connections with target audiences.
API Access
Has API
No
API Access
Has API
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
$99/month/user
Perfect for brands looking for a YouTube-native view of their channel performance and competitive set.
1 authenticated channel + 9 competitors
Channel KPIs — growth, engagement, top videos, demographics, geography
Competitive comparisons — top brands, growth metrics, uploads, and cadence
Category Share of Voice
1 authenticated channel + 9 competitors
Channel KPIs — growth, engagement, top videos, demographics, geography
Competitive comparisons — top brands, growth metrics, uploads, and cadence
Category Share of Voice
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
Yes
Vendor Details
Company Name
MarketCast
Founded
1988
Country
United States
Website
marketcast.com
Vendor Details
Company Name
Touchstorm DATAlabs
Founded
2014
Country
United States
Website
touchstormdatalabs.com
Product Features
Market Research
Benchmarking
No
Compensation Management
No
Data Management
No
Email / Online
No
Face-to-Face
No
Panel Management
No
Paper-Based
No
Phone-Based
No
Sample Management
No
Statistical Analysis
No
Survey Management
No
Marketing Attribution
Attribution Modeling
No
Audience Segmentation
No
Conversion Tracking
No
Cross-Channel Attribution
No
Customer Journey Mapping
No
Multi-Touch Attribution
No
Predictive Analytics
No
ROI Tracking
No