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Description

MarketCast is a leading global marketing research and technology company that harnesses the power of AI, data science, and human expertise to transform how brands understand and engage consumers. Their advanced Research Platform combines AI-driven models with robust data analytics to speed up research design, delivery, and insight generation. The company’s team of over 600 professionals includes researchers, technologists, and data scientists who work together to provide innovative advertising and brand research solutions. MarketCast serves more than 80% of the highest advertising spenders in the U.S., helping clients identify target audiences, craft resonant creative, and foster lasting brand fandom. Their approach merges data science and social science to link consumer attitudes and behaviors for actionable marketing insights. MarketCast’s culture emphasizes curiosity, trust, and diversity, driving continual learning and breakthrough discoveries. The company supports a wide range of sectors including entertainment, financial services, healthcare, and sports through tailored research services. MarketCast is committed to being the most tech-forward and data-driven marketing research organization globally.

Description

Touchstorm DATAlabs has systematically organized a staggering 96% of YouTube's entire database, transforming it into a comprehensive resource of over 200,000 topics, effectively establishing the platform as the largest focus group accessible to brands and agencies worldwide. Our diverse array of products includes social listening tools, influencer casting capabilities, perceptual research services, competitive benchmarking options, and enterprise API integrations, all of which provide unique YouTube insights that are not offered by any conventional social listening platform. By utilizing advanced AI-driven sentiment analysis, mapping search volumes, and leveraging our proprietary TVi index, Touchstorm DATAlabs empowers brands to make informed, data-driven decisions regarding their content strategies, influencer collaborations, and market positioning on a large scale. This innovative approach not only enhances brand visibility but also fosters deeper connections with target audiences.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Voxpopme Yes 
YouTube No 

Integrations

Voxpopme No 
YouTube Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$99/month/user
Perfect for brands looking for a YouTube-native view of their channel performance and competitive set.
1 authenticated channel + 9 competitors
Channel KPIs — growth, engagement, top videos, demographics, geography
Competitive comparisons — top brands, growth metrics, uploads, and cadence
Category Share of Voice
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

MarketCast

Founded

1988

Country

United States

Website

marketcast.com

Vendor Details

Company Name

Touchstorm DATAlabs

Founded

2014

Country

United States

Website

touchstormdatalabs.com

Product Features

Market Research

Benchmarking No 
Compensation Management No 
Data Management No 
Email / Online No 
Face-to-Face No 
Panel Management No 
Paper-Based No 
Phone-Based No 
Sample Management No 
Statistical Analysis No 
Survey Management No 

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

Product Features

Alternatives

Alternatives

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