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Average Ratings 7 Ratings

Total
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features
design
support

Description

MarketCast is a leading global marketing research and technology company that harnesses the power of AI, data science, and human expertise to transform how brands understand and engage consumers. Their advanced Research Platform combines AI-driven models with robust data analytics to speed up research design, delivery, and insight generation. The company’s team of over 600 professionals includes researchers, technologists, and data scientists who work together to provide innovative advertising and brand research solutions. MarketCast serves more than 80% of the highest advertising spenders in the U.S., helping clients identify target audiences, craft resonant creative, and foster lasting brand fandom. Their approach merges data science and social science to link consumer attitudes and behaviors for actionable marketing insights. MarketCast’s culture emphasizes curiosity, trust, and diversity, driving continual learning and breakthrough discoveries. The company supports a wide range of sectors including entertainment, financial services, healthcare, and sports through tailored research services. MarketCast is committed to being the most tech-forward and data-driven marketing research organization globally.

Description

Software for business leaders and consultants! You can create and deploy any type or professional survey. Engage employees and teams in order to get their feedback and improve performance. Find out what customers have to say and share it with others. NPS can be used to measure customer loyalty to a brand, company, product, or service. 360-degree feedback is used to assess how leaders are perceived, identify their strengths and determine their development needs. Listen to others, brainstorm and come up with new ideas. To gain a deeper understanding about markets and potential customers, conduct research. Survey experts are available 24 hours a day to provide advice and support.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Slack No 
Voxpopme Yes 
Wufoo No 
Zapier No 

Integrations

Slack Yes 
Voxpopme No 
Wufoo Yes 
Zapier Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$25/month
Unlimited projects and custom branding included. Survey templates, any language
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

MarketCast

Founded

1988

Country

United States

Website

marketcast.com

Vendor Details

Company Name

Spark Chart

Founded

2016

Country

Australia

Website

www.sparkchart.com

Product Features

Market Research

Benchmarking No 
Compensation Management No 
Data Management No 
Email / Online No 
Face-to-Face No 
Panel Management No 
Paper-Based No 
Phone-Based No 
Sample Management No 
Statistical Analysis No 
Survey Management No 

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

Product Features

360 Degree Feedback

Dashboard Yes 
Feedback / Surveys Yes 
Progress Tracking Yes 
Question Library Yes 
Rater Selection Yes 
Self Service Portal Yes 
Supports External Reviewers Yes 

Customer Satisfaction

360 Degree Feedback Yes 
Analytics Yes 
Call Reporting No 
Complaint Monitoring Yes 
Feedback Collection Yes 
Survey Management Yes 

Employee Engagement

Benchmarking No 
Cultural Alignment No 
Employee Awards No 
Employee Guides No 
Employee Recognition No 
Feedback Management Yes 
Goal Management No 
Health & Wellness Programs No 
Performance Management Yes 
Pulse Surveys Yes 

Market Research

Benchmarking Yes 
Compensation Management No 
Data Management Yes 
Email / Online Yes 
Face-to-Face No 
Panel Management Yes 
Paper-Based No 
Phone-Based No 
Sample Management Yes 
Statistical Analysis Yes 
Survey Management Yes 

NPS

Survey

Custom Survey URLs Yes 
Data Analysis Tools Yes 
Email Marketing Yes 
Mobile Survey Yes 
Offline Response Collection No 
Paper Survey Yes 
Question Branching Yes 
Question Library Yes 
Site Intercept Survey Yes 
Skip Logic Yes 
Supports Audio / Images / Video Yes 

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