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features
design
support

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Description

MarketCast is a leading global marketing research and technology company that harnesses the power of AI, data science, and human expertise to transform how brands understand and engage consumers. Their advanced Research Platform combines AI-driven models with robust data analytics to speed up research design, delivery, and insight generation. The company’s team of over 600 professionals includes researchers, technologists, and data scientists who work together to provide innovative advertising and brand research solutions. MarketCast serves more than 80% of the highest advertising spenders in the U.S., helping clients identify target audiences, craft resonant creative, and foster lasting brand fandom. Their approach merges data science and social science to link consumer attitudes and behaviors for actionable marketing insights. MarketCast’s culture emphasizes curiosity, trust, and diversity, driving continual learning and breakthrough discoveries. The company supports a wide range of sectors including entertainment, financial services, healthcare, and sports through tailored research services. MarketCast is committed to being the most tech-forward and data-driven marketing research organization globally.

Description

SimplyCast, an ISO 27001-certified company that provides multi-channel engagement software for companies worldwide, is a leader in interactive and multi-channel engagement software. SimplyCast provides both emergency and non-emergency communication technologies. SimplyCast offers over 20 communication tools and channels that can be used to maximize organizations' efficiency. The 360 Customer Flow Communication Platform by SimplyCast is a comprehensive solution that combines marketing automation, inbound and interactive communication. SimplyCast has customers in over 175 countries. This includes many of the most well-known brands in the retail, non profit, and hospitality industries. SimplyCast allows organizations to reach customers using the preferred communication method.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

1CRM No 
Capsule No 
Convert Pro No 
ConvertPlus No 
Google Drive No 
Insightly No 
Microsoft Outlook No 
Nimble No 
Pipedrive No 
Salesforce No 
Shopify No 
Voxpopme Yes 
Zendesk Sell No 
Zoho CRM No 

Integrations

1CRM Yes 
Capsule Yes 
Convert Pro Yes 
ConvertPlus Yes 
Google Drive Yes 
Insightly Yes 
Microsoft Outlook Yes 
Nimble Yes 
Pipedrive Yes 
Salesforce Yes 
Shopify Yes 
Voxpopme No 
Zendesk Sell Yes 
Zoho CRM Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$4.95 per month
Free Trial Yes 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

MarketCast

Founded

1988

Country

United States

Website

marketcast.com

Vendor Details

Company Name

SimplyCast

Founded

1999

Country

Canada

Website

www.simplycast.com

Product Features

Market Research

Benchmarking No 
Compensation Management No 
Data Management No 
Email / Online No 
Face-to-Face No 
Panel Management No 
Paper-Based No 
Phone-Based No 
Sample Management No 
Statistical Analysis No 
Survey Management No 

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

Product Features

Email Marketing

A/B Testing Yes 
Artificial Intelligence No 
Auto-Responders Yes 
CAN SPAM Compliance Yes 
Customer Surveys Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Event Triggered Email Yes 
Image Library No 
Landing Pages/Web Forms Yes 
Mailing List Management Yes 
Mobile Optimized Emails Yes 
Reporting/Analytics Yes 
Subscriber Management Yes 
Template Management Yes 
WYSIWYG Email Editor Yes 

Emergency Notification

Contact Management Yes 
Geo Targeting Yes 
Mass Notifications Yes 
Scenario Planning Yes 
Templates Yes 
Two-Way Communication Yes 

Marketing Automation

A/B Testing Yes 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms Yes 
Lead Scoring Yes 
Sales Intelligence Yes 
Search Marketing No 
Segmentation Yes 
Social Marketing Yes 
Website Visitor Tracking Yes 

Restaurant Marketing

Advertising Management No 
CRM No 
Customer Data Platform No 
Email Marketing No 
Feedback Management No 
Loyalty Management No 
Marketing Automation No 
Menu Management No 
Online Ordering No 
Personalization No 
Promotion Management No 
SMS Marketing No 
Social Media Management No 
Website Builder No 

SMS Marketing

2-Way Messaging Yes 
Artificial Intelligence No 
Contact Management Yes 
MMS No 
Mass Texting Yes 
Message Personalization Yes 
Mobile Coupons Yes 
Mobile Keywords Yes 
Polls / Voting Yes 
Reporting/Analytics Yes 
Scheduled Messaging Yes 
Shortcodes Yes 
Text-to-Win Yes 

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