Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
MarketCast is a leading global marketing research and technology company that harnesses the power of AI, data science, and human expertise to transform how brands understand and engage consumers. Their advanced Research Platform combines AI-driven models with robust data analytics to speed up research design, delivery, and insight generation. The company’s team of over 600 professionals includes researchers, technologists, and data scientists who work together to provide innovative advertising and brand research solutions. MarketCast serves more than 80% of the highest advertising spenders in the U.S., helping clients identify target audiences, craft resonant creative, and foster lasting brand fandom. Their approach merges data science and social science to link consumer attitudes and behaviors for actionable marketing insights. MarketCast’s culture emphasizes curiosity, trust, and diversity, driving continual learning and breakthrough discoveries. The company supports a wide range of sectors including entertainment, financial services, healthcare, and sports through tailored research services. MarketCast is committed to being the most tech-forward and data-driven marketing research organization globally.
Description
Solutions driven by data that enhance your business capabilities. Our worldwide data and analytics services establish benchmarks for the hospitality sector and guide your decision-making by providing insights into market dynamics and competitive landscapes. Performance metrics enable you to gain competitive intelligence and evaluate trends in marketplace performance and profitability. By utilizing consumer surveys and market research, you can gain a deeper understanding of your customers, businesses, and overall destination landscape. Additionally, data regarding supply and development pipelines ensures you remain informed in a rapidly changing marketplace. Tailored expert analysis and forecasts specific to your market will equip you to navigate upcoming challenges effectively, allowing you to stay ahead of the curve.
API Access
Has API
No
API Access
Has API
No
Integrations
Cendyn CMS
No
Cendyn Guestrev
No
Cendyn Loyalty
No
Cendyn Revintel
No
Hotellab
No
Inn-Flow
No
Juyo Analytics
No
RMS Cloud
No
Voxpopme
Yes
Integrations
Cendyn CMS
Yes
Cendyn Guestrev
Yes
Cendyn Loyalty
Yes
Cendyn Revintel
Yes
Hotellab
Yes
Inn-Flow
Yes
Juyo Analytics
Yes
RMS Cloud
Yes
Voxpopme
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
MarketCast
Founded
1988
Country
United States
Website
marketcast.com
Vendor Details
Company Name
STR
Founded
1985
Country
United States
Website
str.com
Product Features
Market Research
Benchmarking
No
Compensation Management
No
Data Management
No
Email / Online
No
Face-to-Face
No
Panel Management
No
Paper-Based
No
Phone-Based
No
Sample Management
No
Statistical Analysis
No
Survey Management
No
Marketing Attribution
Attribution Modeling
No
Audience Segmentation
No
Conversion Tracking
No
Cross-Channel Attribution
No
Customer Journey Mapping
No
Multi-Touch Attribution
No
Predictive Analytics
No
ROI Tracking
No
Product Features
Competitive Intelligence
Alerts/Notifications
Yes
Benchmarking
Yes
Competing Product Analysis
Yes
Keyword Tracking
Yes
Social Media Monitoring
Yes
Trend Analysis
Yes
Website Monitoring
No
Market Research
Benchmarking
Yes
Compensation Management
No
Data Management
Yes
Email / Online
Yes
Face-to-Face
No
Panel Management
Yes
Paper-Based
Yes
Phone-Based
Yes
Sample Management
Yes
Statistical Analysis
Yes
Survey Management
No