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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

MarketCast is a leading global marketing research and technology company that harnesses the power of AI, data science, and human expertise to transform how brands understand and engage consumers. Their advanced Research Platform combines AI-driven models with robust data analytics to speed up research design, delivery, and insight generation. The company’s team of over 600 professionals includes researchers, technologists, and data scientists who work together to provide innovative advertising and brand research solutions. MarketCast serves more than 80% of the highest advertising spenders in the U.S., helping clients identify target audiences, craft resonant creative, and foster lasting brand fandom. Their approach merges data science and social science to link consumer attitudes and behaviors for actionable marketing insights. MarketCast’s culture emphasizes curiosity, trust, and diversity, driving continual learning and breakthrough discoveries. The company supports a wide range of sectors including entertainment, financial services, healthcare, and sports through tailored research services. MarketCast is committed to being the most tech-forward and data-driven marketing research organization globally.

Description

Minds serves as an advanced synthetic market research platform that enables the testing of concepts, messages, brands, products, and strategic hypotheses using customizable AI-driven customer panels. Users can specify target audiences, create structured study plans, and review their designs prior to implementation, allowing for both qualitative and quantitative research methodologies. Additionally, it offers the capability to compare different segments and export gathered evidence for further analysis. The platform also accommodates multilingual research, facilitates reusable audience configurations, provides collaborative workspaces, ensures secure API access, and includes a public Model Context Protocol (MCP) server to streamline agent workflows. Tailored for market researchers, insights teams, product developers, brand strategists, agencies, and entrepreneurs, Minds is especially valuable for those in need of prompt directional insights while ensuring that significant decisions remain open to review and high-stakes findings are substantiated through human research. This comprehensive approach makes it a versatile tool for anyone engaged in the dynamic field of market analysis.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

No images available

Integrations

Voxpopme Yes 

Integrations

Voxpopme No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$0/month, paid from $39/month
Free Trial Yes 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

MarketCast

Founded

1988

Country

United States

Website

marketcast.com

Vendor Details

Company Name

Minds AI Labs, Inc.

Founded

2025

Country

United States

Website

getminds.ai

Product Features

Market Research

Benchmarking No 
Compensation Management No 
Data Management No 
Email / Online No 
Face-to-Face No 
Panel Management No 
Paper-Based No 
Phone-Based No 
Sample Management No 
Statistical Analysis No 
Survey Management No 

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

Product Features

Market Research

Benchmarking No 
Compensation Management No 
Data Management No 
Email / Online No 
Face-to-Face No 
Panel Management No 
Paper-Based No 
Phone-Based No 
Sample Management No 
Statistical Analysis No 
Survey Management No 

Alternatives

Alternatives

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