Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
MarketCast is a leading global marketing research and technology company that harnesses the power of AI, data science, and human expertise to transform how brands understand and engage consumers. Their advanced Research Platform combines AI-driven models with robust data analytics to speed up research design, delivery, and insight generation. The company’s team of over 600 professionals includes researchers, technologists, and data scientists who work together to provide innovative advertising and brand research solutions. MarketCast serves more than 80% of the highest advertising spenders in the U.S., helping clients identify target audiences, craft resonant creative, and foster lasting brand fandom. Their approach merges data science and social science to link consumer attitudes and behaviors for actionable marketing insights. MarketCast’s culture emphasizes curiosity, trust, and diversity, driving continual learning and breakthrough discoveries. The company supports a wide range of sectors including entertainment, financial services, healthcare, and sports through tailored research services. MarketCast is committed to being the most tech-forward and data-driven marketing research organization globally.
Description
The rampant waste in the advertising industry is a significant threat to profitability that disrupts the experience for both consumers and marketers alike. According to TrafficGuard, it is projected that digital advertising waste could reach as high as $100 million daily over the next five years due to ad fraud. This staggering financial drain poses a serious challenge for omnichannel marketers and necessitates a thorough reevaluation of not only spending and strategy but also the metrics used to assess marketing effectiveness. To connect with consumers more efficiently, it's essential to comprehend their interactions at various touchpoints across both online and offline platforms. By employing advanced analytics, marketers can effectively track and enhance key performance indicators (KPIs) such as campaign effectiveness, customer engagement, and overall sales. Additionally, using data-driven insights and tailored campaign suggestions can empower marketers to make informed choices regarding their media mix, budget allocations, creative strategies, brand development initiatives, and long-term planning. Ultimately, refining the overall media investment strategy is critical for driving essential business outcomes, including brand awareness, generating demand, and boosting sales figures in a competitive landscape. By prioritizing these areas, marketers can better navigate the complexities of the advertising ecosystem and work towards mitigating losses due to inefficiencies.
API Access
Has API
No
API Access
Has API
No
Integrations
Voxpopme
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
MarketCast
Founded
1988
Country
United States
Website
marketcast.com
Vendor Details
Company Name
Marketing Evolution
Founded
2000
Country
United States
Website
www.marketingevolution.com
Product Features
Market Research
Benchmarking
No
Compensation Management
No
Data Management
No
Email / Online
No
Face-to-Face
No
Panel Management
No
Paper-Based
No
Phone-Based
No
Sample Management
No
Statistical Analysis
No
Survey Management
No
Marketing Attribution
Attribution Modeling
No
Audience Segmentation
No
Conversion Tracking
No
Cross-Channel Attribution
No
Customer Journey Mapping
No
Multi-Touch Attribution
No
Predictive Analytics
No
ROI Tracking
No
Product Features
Marketing Attribution
Attribution Modeling
No
Audience Segmentation
No
Conversion Tracking
No
Cross-Channel Attribution
No
Customer Journey Mapping
No
Multi-Touch Attribution
No
Predictive Analytics
No
ROI Tracking
No