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features
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support

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Description

Brand loyalty is experiencing significant growth, with an impressive 67% of global consumers considering their favorite brand's loyalty program to be essential, while a mere 7% view it as unimportant. To cultivate enduring relationships and encourage customers to visit more frequently and spend more, it is crucial to implement highly personalized loyalty programs that acknowledge and reward specific customer behaviors. By defining, managing, and targeting tailored offers both online and in-store, as well as when customers are in proximity to your location, Marigold Loyalty simplifies the process of administering various incentives, including coupons, gift cards, discounts, cashback, sweepstakes, donations, and physical rewards. Additionally, recognizing members through a customizable tier system allows for the provision of personalized rewards that reflect their status. This approach not only incentivizes members with points for their transactional and engagement activities, such as completing purchase histories, participating in customer surveys, writing product reviews, signing up, and attending events, but also fosters a deeper connection between the brand and its loyal customers. Overall, these strategies enhance customer satisfaction and drive brand engagement.

Description

Points.com operates as a worldwide loyalty-commerce platform that collaborates with airlines, hotels, financial institutions, and retail loyalty programs, allowing users to buy, gift, trade, exchange, and redeem their points or miles across various programs. By serving as the backend for numerous prominent rewards initiatives, it allows for promotions such as low-balance redemption offers, which enable members with limited points to utilize them for subscriptions, products, or services. Additionally, Points.com manages the sale of miles and points on behalf of airlines and hotel chains, facilitates transfers and exchanges between users, and offers redemption marketplaces for diverse options. With partnerships spanning dozens of loyalty programs, Points.com has previously provided a “Loyalty Wallet” feature designed to assist users in tracking multiple rewards programs conveniently in one location. This innovative approach not only simplifies the management of rewards but also enhances the overall experience for users seeking to maximize the value of their loyalty points.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Marigold Engage+ Yes 
Marigold Grow Yes 
Marigold LiveContent by Liveclicker Yes 

Integrations

Marigold Engage+ No 
Marigold Grow No 
Marigold LiveContent by Liveclicker No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

Marigold

Founded

2017

Country

United States

Website

meetmarigold.com/solution/marigold-loyalty/

Vendor Details

Company Name

Points.com

Founded

2000

Country

Canada

Website

www.points.com

Product Features

Customer Loyalty

CRM No 
Corporate Memberships No 
Customer Activity Tracking No 
Discount Management No 
Gift Card System No 
Loyalty Card System No 
Member Portal No 
Membership Management No 
No-Card Loyalty System No 
Referral Tracking No 
Rewards Management No 

Loyalty Management

CRM No 
Customer Activity Tracking No 
Discount Management No 
Gift Card System No 
Loyalty Card System No 
Member Portal No 
Membership Management No 
No-Card Loyalty System No 
Referral Tracking No 
Rewards Management No 
White Label No 

Product Features

Customer Loyalty

CRM No 
Corporate Memberships No 
Customer Activity Tracking No 
Discount Management No 
Gift Card System No 
Loyalty Card System No 
Member Portal No 
Membership Management No 
No-Card Loyalty System No 
Referral Tracking No 
Rewards Management No 

Loyalty Management

CRM No 
Customer Activity Tracking No 
Discount Management No 
Gift Card System No 
Loyalty Card System No 
Member Portal No 
Membership Management No 
No-Card Loyalty System No 
Referral Tracking No 
Rewards Management No 
White Label No 

Alternatives

Alternatives

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