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Average Ratings 0 Ratings
Description
Brand loyalty is experiencing significant growth, with an impressive 67% of global consumers considering their favorite brand's loyalty program to be essential, while a mere 7% view it as unimportant. To cultivate enduring relationships and encourage customers to visit more frequently and spend more, it is crucial to implement highly personalized loyalty programs that acknowledge and reward specific customer behaviors.
By defining, managing, and targeting tailored offers both online and in-store, as well as when customers are in proximity to your location, Marigold Loyalty simplifies the process of administering various incentives, including coupons, gift cards, discounts, cashback, sweepstakes, donations, and physical rewards.
Additionally, recognizing members through a customizable tier system allows for the provision of personalized rewards that reflect their status. This approach not only incentivizes members with points for their transactional and engagement activities, such as completing purchase histories, participating in customer surveys, writing product reviews, signing up, and attending events, but also fosters a deeper connection between the brand and its loyal customers. Overall, these strategies enhance customer satisfaction and drive brand engagement.
Description
Open Loyalty is an API-first engine for introducing gamified loyalty programs at scale to increase Customer Lifetime Value.
Over the past seven years, we’ve supported 100+ enterprises across 43 countries in building lasting customer relationships through gamification and personalization. Global brands like Heineken, JTI, limango, Intersport, and ALDO trust Open Loyalty’s composable architecture to seamlessly integrate loyalty mechanics into their ecosystems—without the heavy lift of building from scratch.
Our value lies in three key pillars:
1) Increasing CLV: Drive lasting customer engagement with gamified loyalty strategies.
2) Maximizing ROI: Reduce reliance on discounts by leveraging engaging, non-margin-eroding tactics.
3) Seamless integration: An API-first design ensures effortless integration into complex tech stacks.
As part of the OEX group, with 15 companies, €167.3M in revenue, and €17.7M EBITDA in 2023, Open Loyalty has been recognized by Google and Deloitte for its scalability and enterprise-readiness.
API Access
Has API
No
API Access
Has API
Yes
Integrations
Bloomreach
No
Braze
No
Marigold Engage+
Yes
Marigold Grow
Yes
Marigold LiveContent by Liveclicker
Yes
Integrations
Bloomreach
Yes
Braze
Yes
Marigold Engage+
No
Marigold Grow
No
Marigold LiveContent by Liveclicker
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
We charge based on the program’s active users.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Marigold
Founded
2017
Country
United States
Website
meetmarigold.com/solution/marigold-loyalty/
Vendor Details
Company Name
Open Loyalty
Founded
2017
Country
Poland
Website
www.openloyalty.io
Product Features
Customer Loyalty
CRM
No
Corporate Memberships
No
Customer Activity Tracking
No
Discount Management
No
Gift Card System
No
Loyalty Card System
No
Member Portal
No
Membership Management
No
No-Card Loyalty System
No
Referral Tracking
No
Rewards Management
No
Loyalty Management
CRM
No
Customer Activity Tracking
No
Discount Management
No
Gift Card System
No
Loyalty Card System
No
Member Portal
No
Membership Management
No
No-Card Loyalty System
No
Referral Tracking
No
Rewards Management
No
White Label
No
Product Features
Customer Loyalty
CRM
Yes
Corporate Memberships
Yes
Customer Activity Tracking
Yes
Discount Management
Yes
Gift Card System
Yes
Loyalty Card System
Yes
Member Portal
Yes
Membership Management
Yes
No-Card Loyalty System
Yes
Referral Tracking
Yes
Rewards Management
Yes
Loyalty Management
CRM
Yes
Customer Activity Tracking
Yes
Discount Management
Yes
Gift Card System
Yes
Loyalty Card System
Yes
Member Portal
Yes
Membership Management
Yes
No-Card Loyalty System
Yes
Referral Tracking
Yes
Rewards Management
Yes
White Label
No