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Description
Brand loyalty is experiencing significant growth, with an impressive 67% of global consumers considering their favorite brand's loyalty program to be essential, while a mere 7% view it as unimportant. To cultivate enduring relationships and encourage customers to visit more frequently and spend more, it is crucial to implement highly personalized loyalty programs that acknowledge and reward specific customer behaviors.
By defining, managing, and targeting tailored offers both online and in-store, as well as when customers are in proximity to your location, Marigold Loyalty simplifies the process of administering various incentives, including coupons, gift cards, discounts, cashback, sweepstakes, donations, and physical rewards.
Additionally, recognizing members through a customizable tier system allows for the provision of personalized rewards that reflect their status. This approach not only incentivizes members with points for their transactional and engagement activities, such as completing purchase histories, participating in customer surveys, writing product reviews, signing up, and attending events, but also fosters a deeper connection between the brand and its loyal customers. Overall, these strategies enhance customer satisfaction and drive brand engagement.
Description
Open Loyalty is an API-first engine for introducing gamified loyalty programs at scale to increase Customer Lifetime Value.
Over the past seven years, we’ve supported 100+ enterprises across 43 countries in building lasting customer relationships through gamification and personalization. Global brands like Heineken, JTI, limango, Intersport, and ALDO trust Open Loyalty’s composable architecture to seamlessly integrate loyalty mechanics into their ecosystems—without the heavy lift of building from scratch.
Our value lies in three key pillars:
1) Increasing CLV: Drive lasting customer engagement with gamified loyalty strategies.
2) Maximizing ROI: Reduce reliance on discounts by leveraging engaging, non-margin-eroding tactics.
3) Seamless integration: An API-first design ensures effortless integration into complex tech stacks.
As part of the OEX group, with 15 companies, €167.3M in revenue, and €17.7M EBITDA in 2023, Open Loyalty has been recognized by Google and Deloitte for its scalability and enterprise-readiness.
API Access
Has API
API Access
Has API
Integrations
Marigold Engage+
Marigold Grow
Marigold LiveContent by Liveclicker
Integrations
Marigold Engage+
Marigold Grow
Marigold LiveContent by Liveclicker
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Marigold
Founded
2017
Country
United States
Website
meetmarigold.com/solution/marigold-loyalty/
Vendor Details
Company Name
Open Loyalty
Founded
2017
Country
Poland
Website
www.openloyalty.io
Product Features
Customer Loyalty
CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
Loyalty Management
CRM
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
White Label
Product Features
Customer Loyalty
CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
Loyalty Management
CRM
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
White Label