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Description

Brand loyalty is experiencing significant growth, with an impressive 67% of global consumers considering their favorite brand's loyalty program to be essential, while a mere 7% view it as unimportant. To cultivate enduring relationships and encourage customers to visit more frequently and spend more, it is crucial to implement highly personalized loyalty programs that acknowledge and reward specific customer behaviors. By defining, managing, and targeting tailored offers both online and in-store, as well as when customers are in proximity to your location, Marigold Loyalty simplifies the process of administering various incentives, including coupons, gift cards, discounts, cashback, sweepstakes, donations, and physical rewards. Additionally, recognizing members through a customizable tier system allows for the provision of personalized rewards that reflect their status. This approach not only incentivizes members with points for their transactional and engagement activities, such as completing purchase histories, participating in customer surveys, writing product reviews, signing up, and attending events, but also fosters a deeper connection between the brand and its loyal customers. Overall, these strategies enhance customer satisfaction and drive brand engagement.

Description

NeoDay is an innovative platform that leverages artificial intelligence to enhance customer engagement and loyalty, significantly boosting both revenue and profits through tailored, data-informed loyalty and gamification initiatives. Endorsed by major brands such as Tesco, Heineken, and Texaco, NeoDay supports expansive loyalty frameworks that cater to millions of users globally. The campaigns developed using NeoDay's tools have led Tesco and Magneds to secure accolades for Best Loyalty Program in Retail Worldwide and Best Short-Term Loyalty Initiative in Retail Worldwide at the International Loyalty Awards 2025. Offering a comprehensive, AI-driven solution in Loyalty (including Points, Tiers, Customer Card, and Reward Shop) and engaging Gamified Experiences (like Win Promotions and Games), NeoDay is designed to elevate your business to new heights. Its modular architecture provides remarkable adaptability, featuring a ready-to-use front end (SDK, Web & App) and a user-friendly back end (No Code), all supported by a versatile cloud infrastructure. Our mission is to enable retailers and consumer brands to transform loyalty into a sustainable engine for growth while fostering deeper connections with their customers. By harnessing the power of personalization and data analytics, businesses can create more meaningful interactions that drive customer satisfaction and loyalty.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Marigold Engage+ Yes 
Marigold Grow Yes 
Marigold LiveContent by Liveclicker Yes 

Integrations

Marigold Engage+ No 
Marigold Grow No 
Marigold LiveContent by Liveclicker No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

€4000/month
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Marigold

Founded

2017

Country

United States

Website

meetmarigold.com/solution/marigold-loyalty/

Vendor Details

Company Name

NeoDay

Founded

2023

Country

The Netherlands

Website

neoday.com

Product Features

Customer Loyalty

CRM No 
Corporate Memberships No 
Customer Activity Tracking No 
Discount Management No 
Gift Card System No 
Loyalty Card System No 
Member Portal No 
Membership Management No 
No-Card Loyalty System No 
Referral Tracking No 
Rewards Management No 

Loyalty Management

CRM No 
Customer Activity Tracking No 
Discount Management No 
Gift Card System No 
Loyalty Card System No 
Member Portal No 
Membership Management No 
No-Card Loyalty System No 
Referral Tracking No 
Rewards Management No 
White Label No 

Product Features

Customer Loyalty

CRM No 
Corporate Memberships No 
Customer Activity Tracking No 
Discount Management No 
Gift Card System No 
Loyalty Card System No 
Member Portal No 
Membership Management No 
No-Card Loyalty System No 
Referral Tracking No 
Rewards Management No 

Alternatives

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