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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Magnite stands as the premier independent sell-side advertising platform globally. We empower you to succeed across all channels and formats, tailored to your specific needs. Our approach is uniquely collaborative, as we do not compete with you but rather work alongside you, providing unrestricted access to our resources—advanced technology and expert teams that help you stay ahead. Our wealth of experience offers valuable guidance, while our independence ensures that you receive unbiased advice without any hidden barriers or fees, allowing your investment to stretch further. With us, you gain the advantage of our vast global reach, robust brand protection, and sophisticated technology designed to connect you with your desired audiences, no matter where they are located. Magnite (NASDAQ: MGNI) merges the programmatic prowess of Rubicon Project with Telaria's streaming capabilities, enabling publishers to effectively monetize their content across a multitude of platforms, including desktop, mobile, audio, and connected TV. This comprehensive approach ensures that every content creator can maximize their revenue potential while delivering engaging experiences to their audiences.

Description

Receptivity is an AI-driven tool developed by Contxtful, specifically aimed at publishers and sell-side platforms (SSPs), which provides immediate ad curation to enhance demand and maximize revenue from digital inventory. It meticulously examines numerous micro-patterns, including scrolling habits, click activity, time spent on pages, and device engagement, to pinpoint users who are most likely to respond to advertisements. By executing this analysis right before each bid request, Receptivity effectively identifies the highest-performing ad placements while filtering inventory to guarantee optimal campaign efficiency and success. Those who implement this system experience a 1.5 times increase in advertiser spending compared to their competitors, with a 20% improved win rate on programmatic bids, while the win rates for inventory not utilizing Receptivity tend to decline. Furthermore, Receptivity is designed for easy integration into current advertising technology frameworks, allowing publishers and SSPs to gain actionable, real-time insights that ultimately lead to enhanced monetization results. This tool not only streamlines the ad selection process but also empowers users to make informed decisions that significantly elevate their advertising effectiveness.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

ASTRAD DSP Yes 
Adagio Yes 
Adloox Yes 
Amazon Transparent Ad Marketplace (TAM) Yes 
Amazon Unified Ad Marketplace (UAM) Yes 
Freestar Yes 
KNOREX XPO Yes 
Mile Yes 
Placements.io Yes 
Prebid Yes 
PubPower Yes 
The Moneytizer Yes 

Integrations

ASTRAD DSP No 
Adagio No 
Adloox No 
Amazon Transparent Ad Marketplace (TAM) No 
Amazon Unified Ad Marketplace (UAM) No 
Freestar No 
KNOREX XPO No 
Mile No 
Placements.io No 
Prebid No 
PubPower No 
The Moneytizer No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Magnite

Founded

2020

Country

United States

Website

www.magnite.com

Vendor Details

Company Name

Contxful

Founded

2017

Country

Canada

Website

www.contxtful.com

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