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Average Ratings 0 Ratings

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ease
features
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support

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Description

Assist finance in overseeing financial planning, budgeting, modeling, and performance reporting. Utilizing MagicOrange allows you to adjust one or multiple cost drivers and instantly grasp how these adjustments affect the costs and profits of your organization's products and services. The ability to effectively plan and manage various scenarios, including budgets, actuals, forecasts, transitioning to the cloud, and outsourcing certain services, is crucial for your organization's cost management and strategic planning. By streamlining the budget and forecast cycles, you can dedicate more time to uncovering valuable insights. Provide your stakeholders with the information needed to make informed consumption decisions through detailed results, supported by relevant reports and analytics. No matter your current stage in the cost allocation process, you can use MagicOrange to accelerate your progress while improving your speed, output, accuracy, and insights in the allocation process, ultimately enhancing your organization's financial decision-making. This comprehensive approach will not only bolster financial accountability but also empower teams to align their strategies more closely with organizational goals.

Description

Nielsen Media Impact serves as an all-encompassing media planning tool aimed at assisting agencies, advertisers, and publishers in making financially savvy choices regarding audience engagement with their content and advertising efforts. This solution is structured into two main components: the insights module, which provides users with the ability to delve into detailed data concerning consumer media habits and pinpoint the most effective platforms for audience engagement, and the planning module, which facilitates the enhancement of media strategies and the development of various planning scenarios to judiciously distribute GRP flights, weights, and budgets. Among its notable features is the capacity to examine past campaign data to gain insights into how well the target audience was engaged, assess budget modifications and media distribution to enhance overall performance, scrutinize schedules while experimenting with different scenarios to elevate impression levels and optimize flighting patterns, and establish customizable KPIs that aid in crafting marketing strategies aimed at fulfilling specific objectives. Additionally, the platform encourages a data-driven approach to media planning, empowering users to make informed decisions that align with their marketing goals.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

MagicOrange

Founded

2014

Country

United Kingdom

Website

magicorange.com/platform/

Vendor Details

Company Name

Nielsen

Founded

1923

Country

United States

Website

www.nielsen.com/solutions/media-planning/media-impact/

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Product Features

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