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features
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Description

Uncover the Impact of Marketing Campaigns within Salesforce. The Campaign Influence Analyzer and Contact Role Creator is a powerful app designed to help you evaluate the effectiveness of your marketing efforts in assisting sales representatives to secure opportunities. This tool not only complements but also enhances the analytics and reporting capabilities of existing marketing automation systems such as Marketo, Eloqua, and Hubspot. You can conduct comparisons between different campaigns or dive deep into the analysis of specific ones, including forecasting potential future campaigns. It empowers every member of your team to become an effective analyst without the hassle of training sales reps on consistent lead source entry, primary campaign designation, or contact role assignments when creating opportunities, as Magic Robot simplifies these tasks. Additionally, the Influence Analyzer is compatible with all three types of currency management in Salesforce, accommodating dated exchange rates. By gaining insights into which campaigns and messages successfully drive pipeline and sales, as well as identifying those that fall short, you will be equipped to replicate your most successful campaigns and maximize your returns on investment. Ultimately, this tool streamlines the process, enabling a sharper focus on strategic marketing initiatives.

Description

Zoho Marketing Plus is an all-in-one marketing platform built for teams that want to manage campaigns, collaboration, and performance measurement from a single system. Instead of using separate tools for email, social media, automation, events, and analytics, marketing teams can run all major activities within one unified workspace. The platform supports omnichannel campaign execution across email, social media, SMS, webinars, surveys, landing pages, and both online and offline events. A centralized dashboard provides real-time insights into campaign performance, marketing ROI, budgets, and expenses, helping teams make data-driven decisions without relying on multiple reporting tools. Zoho Marketing Plus also focuses heavily on collaboration and operational visibility. Teams can manage multiple brands, define user roles, plan campaigns using project management boards, assign tasks, and track progress end to end. Marketing assets such as creatives, documents, and videos are stored in a shared library, ensuring consistency across campaigns. With built-in contact management and marketing automation, teams can personalize customer journeys, automate workflows, and deliver consistent experiences across touchpoints. The platform is suited for organizations that want tighter alignment between planning, execution, and measurement while reducing operational complexity in marketing operations.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Zoho Marketing Automation No 

Integrations

Zoho Marketing Automation Yes 

Pricing Details

$6,500 per year
Free Trial Yes 
Free Version No 

Pricing Details

$25 per month
Zoho Marketing Plus offers a paid plan starting at just $25 per month. You can also try the product with a 15-day free trial
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Magic Robot

Founded

2014

Country

United States

Website

magicrobot.com

Vendor Details

Company Name

Zoho

Founded

1996

Country

India

Website

www.zoho.com/marketingplus/

Product Features

Campaign Management

Channel Management Yes 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign Yes 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs No 
Drip Campaigns No 
Dynamic Content No 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence No 
Search Marketing No 
Segmentation No 
Social Marketing No 
Website Visitor Tracking No 

Product Features

Brand Management

Approval Process Control Yes 
Artwork Management No 
Asset Management Yes 
Change Management Yes 
Fulfillment Distribution No 
Project Management Yes 

Campaign Management

Channel Management Yes 
Contact Database Yes 
Email Marketing Yes 
Event Triggered Actions Yes 
Lead Management Yes 
Multi-Campaign Yes 

Marketing Analytics

A/B Testing Yes 
Campaign Management Yes 
Channel Attribution Yes 
Customer Journey Mapping Yes 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics Yes 
ROI Tracking Yes 
Social Media Metrics Yes 
Website Analytics Yes 

Marketing Automation

A/B Testing Yes 
Analytics / ROI Tracking Yes 
Artificial Intelligence Yes 
Content / Blogging Platform Yes 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms Yes 
Lead Scoring Yes 
Sales Intelligence Yes 
Search Marketing Yes 
Segmentation Yes 
Social Marketing Yes 
Website Visitor Tracking Yes 

Alternatives

Alternatives

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