Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Understanding your audience's interests enhances both the intelligence of your advertising and the effectiveness of your communication. Our data, which is compliant with privacy standards and based on mobile advertising identifiers (MAID), offers an in-depth view of the applications users have installed and their frequency of interaction with them. By merging exclusive mobility insights from T-Mobile with countless daily behavioral, environmental, and contextual signals, we gain a richer perspective on the audience's journey, including their behaviors and purchasing patterns. Engage your audience strategically at the most opportune moments. Capture attention across multiple devices and encourage action throughout the customer experience using our continuous, omnichannel solutions. Our insightful and actionable measurement metrics are designed to enhance performance. Furthermore, we have established strong partnerships with reputable sources to provide reliable and meaningful metrics across various industries. This comprehensive approach ensures that your marketing strategies are not only effective but also well-informed.
Description
Matchbook serves as an innovative identity enhancement platform designed for advertisers and marketers, enabling them to correlate first-party data with fresh digital signals to improve their reach across multiple devices, optimize retargeting efforts, and enhance the accuracy of online-offline attribution. By leveraging vast amounts of aggregated, consented data derived from locations, IP addresses, and Mobile Advertising IDs (MAIDs), it creates precise identifier databases that facilitate the connection of physical locations with IPs and MAIDs, while also integrating additional spatial indices such as postal codes or geohashes. This powerful tool supports a variety of applications, including targeted advertising on connected TV (CTV/OTT), effective cross-software targeting and retargeting, account-based marketing strategies, evaluating campaign performance, enhancing identity graphs, and broadening audience reach beyond the confines of first-party data. Furthermore, Matchbook offers customizable matching parameters and historical context options, empowering clients to refine and personalize their results according to specific strategies and goals. As a result, advertisers can achieve a more cohesive and effective marketing approach across different channels.
API Access
Has API
No
API Access
Has API
No
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
T-Mobile
Country
United States
Website
www.t-mobile.com/advertising-solutions/magenta-ad-platform
Vendor Details
Company Name
Matchbook
Founded
2018
Country
United States
Website
www.matchbookdata.com