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Description
Magellan AI serves as a comprehensive platform for podcast advertising intelligence, facilitating media planning and measurement. It boasts the largest database of podcast advertising data globally, encompassing more than 50,000 podcasts. Advertisers and agency media buyers depend on Magellan AI's platform to effectively uncover, engage with, and assess the performance of various podcasts, streaming audio, and YouTube content. Publishers place their trust in Magellan AI to enhance ad sales through insightful intelligence and performance evaluation, promote content acquisition, and optimize ad operations. The platform's dashboard offers essential metrics from podcast growth campaigns, including downloads, unique listeners, and listener conversion rates. For the first time, podcast marketers can differentiate between one-time and repeat listeners using Magellan AI's tools. In addition, customers benefit from dedicated measurement success managers who oversee the setup and address any issues that arise during new campaign launches. This hands-on support ensures that users maximize their advertising potential and improve overall campaign effectiveness.
Description
Listen to your competitors' audio to gauge their effectiveness and performance. This comprehensive analysis focuses on audio content tailored to specific audiences, encompassing everything from host-read advertisements to pre-recorded commercials, podcasts, audiobooks, and beyond. You can monitor and evaluate the effectiveness of your audio advertising efforts, tracking the journey from the advertisement to the landing page and finally to the purchase, along with all the steps in between. The insights you gain will inform you about the impact of your audio creative on brand recognition, preference, and other important metrics. Assessing the full range of podcast ads, radio and streaming advertisements, sonic branding, and various other audio assets is essential; however, the significance of this data is only realized through a standardized metric. The Veritonic Audio Score serves as the cornerstone for audio measurement, utilizing Machine Listening and Learning (M-LAL™) technology. This innovative score has evolved over years of scrutinizing countless audio files and correlating them with detailed, second-by-second human response data, ultimately allowing for accurate predictions of audience reactions. Understanding these insights can significantly enhance your marketing strategies and improve your overall audio content effectiveness.
API Access
Has API
No
API Access
Has API
No
Integrations
ART19
Yes
AdsWizz
Yes
AppsFlyer
Yes
Audioboom
Yes
Buzzsprout
Yes
Google Tag Manager
Yes
GroundTruth
Yes
MediaMath
Yes
Megaphone
Yes
MetaRouter
Yes
Integrations
ART19
No
AdsWizz
No
AppsFlyer
No
Audioboom
No
Buzzsprout
No
Google Tag Manager
No
GroundTruth
No
MediaMath
No
Megaphone
No
MetaRouter
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Magellan AI
Founded
2016
Country
United States
Website
www.magellan.ai/
Vendor Details
Company Name
Veritonic
Founded
2015
Country
United States
Website
www.veritonic.com
Product Features
Marketing Attribution
Attribution Modeling
No
Audience Segmentation
No
Conversion Tracking
No
Cross-Channel Attribution
No
Customer Journey Mapping
No
Multi-Touch Attribution
No
Predictive Analytics
No
ROI Tracking
No
Podcast
Audio Editing Tools
No
Audio Recording
No
Audio to Text Transcription
No
Brand Safety
No
Create Cover Art
No
Distribution Tools
No
Import / Export
No
Live Broadcasting
No
Market Intelligence
No
Monetization / Advertising Management
No
Podcast Web Hosting
No
Reporting / Analytics
No
Sounds Effects / Music
No
Subscriber Management
No
Supports Multiple Hosts/Guests
No
Video Support
No
Product Features
Artificial Intelligence
Chatbot
No
For Healthcare
No
For Sales
No
For eCommerce
No
Image Recognition
No
Machine Learning
No
Multi-Language
No
Natural Language Processing
No
Predictive Analytics
No
Process/Workflow Automation
No
Rules-Based Automation
No
Virtual Personal Assistant (VPA)
No
Competitive Intelligence
Alerts/Notifications
No
Benchmarking
No
Competing Product Analysis
No
Keyword Tracking
No
Social Media Monitoring
No
Trend Analysis
No
Website Monitoring
No
