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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

The evolution of television advertising has arrived, showcasing a complete programmatic solution designed for the present, future, and what lies ahead. Fine-tune your campaign strategies and forecast outcomes accurately. Create requests for proposals (RFPs) and target specific audiences while optimizing dayparting strategies. Our pre-sales planner offers an immediate and thorough overview of opportunities available within the programmatic CTV bidding environment. We have meticulously mapped US households, encompassing all OTT markets across 210 domestic designated market areas (DMAs). With our advanced decision-making engine, data insights, and localized coordination, you gain access to detailed views of elusive target audiences. This enables smarter purchasing, rapid execution, and enhanced performance with a detailed local perspective. Whether you prefer a standard setup or a tailored solution, our versatile user interface can accommodate any requirement. You can integrate your own data, order management systems, or deal identifiers, and our comprehensive platform, proprietary bidding system, and identity graph will manage the rest. The essential tools you require are specifically crafted for contemporary television advertising. Expand your CTV reach while optimizing revenue growth across all media channels, ensuring that you remain competitive in an ever-evolving landscape. The future of advertising is not just about reaching audiences; it's about understanding them deeply and engaging them effectively.

Description

ZypTV serves as a programmatic platform designed specifically for media buyers, facilitating the connection between streaming TV advertisers and their local audiences across various screens. This platform supports both local and national brands that play vital roles in our daily lives, enriching the communities and neighborhoods we inhabit. Through ad-supported local news and entertainment content, ZypTV enables users to engage with the businesses that are integral to their communities. By integrating the capabilities of a demand-side platform, ZypTV enhances the reach and effectiveness of traditional local media, allowing local businesses to effectively connect with their customer base. The evolution of streaming TV has significantly transformed consumer behavior, empowering local broadcast media with the advantages of digital advertising. However, executing local programmatic streaming TV presents unique challenges due to the enormous scale and automation needed to manage thousands of small, geo-targeted campaigns simultaneously, showcasing the complexity and innovation required in this space. This dynamic environment underscores the importance of adapting to new technologies to meet the needs of both advertisers and consumers.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Placements.io Yes 

Integrations

Placements.io No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Madhive

Country

United States

Website

www.madhive.com

Vendor Details

Company Name

ZypMedia

Country

United States

Website

www.zypmedia.com

Product Features

Ad Server

A/B Testing No 
Ad Inventory Management No 
Ad Optimization No 
Banner Management No 
Conversion Tracking No 
Mobile Ad Serving No 
Native Ad Serving No 
Newsletter / Email Ad Serving No 
Referrals / Affiliates No 
Rich Media Ad Serving No 
Video Ad Serving No 

Alternatives

Alternatives

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