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Description
The premier platform for sponsored product advertisements tailored for both marketplaces and private markets. You have complete control over the quantity, placement, and design of your sponsored product ads. To make informed decisions, you can access a placement report that provides insights into the performance of each ad unit. The campaign management interface is customized to reflect your store’s logo, colors, and branding, including your URL. Advertisers and sellers can easily log into this console via your store’s seller center. We take pride in our advanced algorithms that determine the most effective ad for each interaction, considering factors like relevance, aggregated shopper behavior, bids, and predicted click-through rates, but we understand that you may have additional considerations. You're free to influence the ad selection process as well. Furthermore, we provide a variety of automated email templates to facilitate communication with sellers and advertisers, allowing you to choose which emails get sent and how they are presented. This level of customization ensures that your advertising strategy can align closely with your specific goals and branding.
Description
The Taurus stands out as the inaugural compliance platform crafted with the specific intent of adhering to EU Regulation 2024/900, which pertains to the Transparency of Political Advertising Regulation. Under this regulation, every political advertisement disseminated within the EU is mandated to include a structured transparency notice that details the sponsor, payment information, targeting criteria, and a permanent URL accompanied by a QR code. The Taurus streamlines this process significantly; it features a user-friendly guided wizard that assists sponsors in completing all necessary fields in roughly 10 minutes. Additionally, publishers benefit from a comprehensive dashboard that enables them to manage sponsor invitations, ensure compliance prior to the publication of ads, and generate timestamped audit trails. Among its essential features are the wizard-based notice creation, permanent URLs hosted on ttad.eu, printable QR codes, a 7-year document retention policy, an Art. 15 complaint mechanism, compliance links connecting sponsors and publishers, as well as support for multiple languages, including English and German. A free Verified tier is offered, alongside paid plans for the Ensured Sponsor at EUR 4.90 per month and the Ensured Publisher at EUR 19.90 per month, both of which come with a 14-day free trial. Developed in Munich by Expanse UG, The Taurus aims to simplify compliance in political advertising while promoting transparency and accountability in the political landscape.
API Access
Has API
No
API Access
Has API
No
Screenshots View All
No images available
Integrations
Criteo
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
EUR 4.90/month
Free Trial
Yes
Free Version
Yes
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Mabaya
Country
Israel
Website
www.mabaya.com
Vendor Details
Company Name
Expanse
Founded
2017
Country
Germany
Website
thetaurus.com/en
Product Features
Product Features
Compliance
Archiving & Retention
No
Artificial Intelligence (AI)
No
Audit Management
No
Compliance Tracking
No
Controls Testing
No
Environmental Compliance
No
FDA Compliance
No
HIPAA Compliance
No
ISO Compliance
No
Incident Management
No
OSHA Compliance
No
Risk Management
No
Sarbanes-Oxley Compliance
No
Surveys & Feedback
No
Version Control
No
Workflow / Process Automation
No
