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Description

Our software empowers brands, properties, and agencies to effectively measure the worth of partnerships, sponsorships, and activations through a unified and integrated omnichannel perspective that encompasses broadcast, streaming, social media, digital platforms, audio, in-venue experiences, and on-site interactions. We are privileged to work with a diverse array of trusted partners across various sectors who depend on our platform for precise and impartial data that aids in the evaluation of their marketing strategies. This solution offers in-depth performance assessments and valuations, whether at the level of a single partner or an entire portfolio, and includes the evaluation of both branded and unbranded content, audience attribution, broadcast presence, and both digital and experiential activations. By utilizing our software, clients can make well-informed decisions that enhance their marketing effectiveness and foster stronger partnerships.

Description

MediaRadar is a recognized advertising intelligence platform that caters to both media sellers and buyers, making it invaluable for anyone involved in advertising purchases or planning. Whether your focus is on broadcast, B2B, or digital advertising, this comprehensive solution transforms complex multimedia advertising data into actionable insights essential for successful media sales. It enables users to identify ideal prospects, analyze their advertising strategies, craft persuasive pitches, and gain a competitive edge in the market. MediaRadar also offers crucial insights that B2B ad sales professionals leverage to enhance their outreach across various media and event sponsorships. By providing precise and actionable advertising insights, MediaRadar empowers marketers to optimize their advertising expenditures effectively, ensuring that every dollar spent yields maximum impact in their campaigns.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Microsoft Excel No 
Salesforce No 
elvex No 

Integrations

Microsoft Excel Yes 
Salesforce Yes 
elvex Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

MVP

Founded

2012

Country

United States

Website

www.mvpindex.com

Vendor Details

Company Name

MediaRadar

Founded

2006

Country

United States

Website

mediaradar.com

Product Features

Advertising Agency

Campaign Management No 
Collaboration No 
Document Management No 
File Sharing No 
Project Management No 
Task Management No 
Time Tracking No 

Brand Management

Approval Process Control No 
Artwork Management No 
Asset Management No 
Change Management No 
Fulfillment Distribution No 
Project Management No 

Product Features

Advertising Agency

Campaign Management Yes 
Collaboration Yes 
Document Management No 
File Sharing No 
Project Management No 
Task Management No 
Time Tracking No 

Market Research

Benchmarking Yes 
Compensation Management No 
Data Management Yes 
Email / Online Yes 
Face-to-Face Yes 
Panel Management No 
Paper-Based No 
Phone-Based No 
Sample Management No 
Statistical Analysis Yes 
Survey Management No 

Sales Enablement

Collaboration Yes 
Contact Management Yes 
Content Management No 
Document Management No 
Goals / Quota Management No 
Lead Management Yes 
Meeting Management No 
Performance Management Yes 
Presentation Management No 
Proposal Management Yes 
Territory Management Yes 
Training Management No 

Sales Intelligence

CRM Integration No 
Data Cleaning No 
Data Enrichment No 
Data Import/Export No 
Data Mining No 
Data Verification No 
Email Integration No 
Lead Scoring No 
List Building No 
Performance Management No 
Pipeline Management No 
Predictive Modeling/Analytics No 
Prospecting Tools No 
Reporting/Analytics No 
Sales Forecasting No 

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