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Description

Every organization faces challenges related to data, but we are here to help you unlock the full potential of your marketing data. Acting as an integral part of your marketing team, we enhance MarTech efficiency by seamlessly integrating people, processes, and platforms. When these three elements are harmonized, you can harness the true effectiveness of data-driven decision-making. The MSIGHTS platform, meticulously developed from the ground up, offers a comprehensive suite of applications and integrated services designed to prepare your data for enterprise-level analytics. By taking charge, you will gain enhanced transparency and optimize the value derived from your marketing data. Our solution packages can be utilized separately to tackle specific issues or combined for a comprehensive application of MSIGHTS throughout the marketing and data operations continuum. From initial implementation to ongoing support, each solution is accompanied by our deep data expertise and a dedicated customer support team, ensuring you have the resources needed for success. This collaborative approach not only addresses immediate challenges but also positions your organization for sustained growth and effectiveness in the future.

Description

Toucan, a customer-facing platform for analytics, empowers organizations to drive engagement and provide the best possible end-user experience. Toucan makes it simple, from data connections to the distribution and sharing of insights wherever they are needed. Toucan analytics are 3x more popular than the industry average. With hundreds of connectors, users can connect to any cloud-based or stored data. Data readiness features make data preparation easy for business people. They can perform tasks that would normally require an expert. Visualization can be described as "data storytelling", where every chart is accompanied with context, collaboration and annotation to help users understand the "why" behind their data. Finally, deployment and management are easy with one-touch deployment, from staging to production, easy embedding and publishing to any device.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe Marketo Engage Yes 
Amazon Redshift Yes 
Facebook Yes 
Google Analytics Yes 
Salesforce Yes 
AdRoll Yes 
AppLovin Yes 
AppsFlyer Yes 
Dataiku No 
GitHub No 
Google Campaign Manager 360 Yes 
Google Search Ads 360 Yes 
Google Sheets No 
Liftoff Yes 
NAVER Yes 
NetSuite No 
Oracle Hyperion No 
SAP CRM Yes 
Workday Extend No 

Integrations

Adobe Marketo Engage Yes 
Amazon Redshift Yes 
Facebook Yes 
Google Analytics Yes 
Salesforce Yes 
AdRoll No 
AppLovin No 
AppsFlyer No 
Dataiku Yes 
GitHub Yes 
Google Campaign Manager 360 No 
Google Search Ads 360 No 
Google Sheets Yes 
Liftoff No 
NAVER No 
NetSuite Yes 
Oracle Hyperion Yes 
SAP CRM No 
Workday Extend Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

Fully customized by use-case.

Pricing based on two parts: technological capabilities of the platform, and then on usage. “Usage” doesn’t mean “viewers” - it’s something that we define with our customers when we understand their exact use case.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows Yes 
Mac Yes 
Linux Yes 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

MSIGHTS

Country

United States

Website

www.msights.com/solutions

Vendor Details

Company Name

Toucan

Founded

2014

Country

United States

Website

saas.toucantoco.com/en/toucan-guided-analytics-free-trial

Product Features

Dashboard

Annotations No 
Data Source Integrations No 
Functions / Calculations No 
Interactive No 
KPIs No 
OLAP No 
Private Dashboards No 
Public Dashboards No 
Scorecards No 
Themes No 
Visual Analytics No 
Widgets No 

Data Analysis

Data Discovery No 
Data Visualization No 
High Volume Processing No 
Predictive Analytics No 
Regression Analysis No 
Sentiment Analysis No 
Statistical Modeling No 
Text Analytics No 

Data Governance

Access Control No 
Data Discovery No 
Data Mapping No 
Data Profiling No 
Deletion Management No 
Email Management No 
Policy Management No 
Process Management No 
Roles Management No 
Storage Management No 

Data Management

Customer Data No 
Data Analysis No 
Data Capture No 
Data Integration No 
Data Migration No 
Data Quality Control No 
Data Security No 
Information Governance No 
Master Data Management No 
Match & Merge No 

Data Visualization

Analytics No 
Content Management No 
Dashboard Creation No 
Filtered Views No 
OLAP No 
Relational Display No 
Simulation Models No 
Visual Discovery No 

Lead Management

Activity Tracking No 
Campaign Management No 
Lead Capture No 
Lead Distribution No 
Lead Nurturing No 
Lead Scoring No 
Lead Segmentation No 
Pipeline Management No 
Prospecting Tools No 
Source Tracking No 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Marketing Planning

Budgeting & Forecasting No 
Collaboration No 
Flowchart No 
Goal Setting / Tracking No 
Marketing Calendar No 
Media Planning No 
Predictive Analytics No 
Presentation Tools No 
Project Tracking No 
Spend Management No 

Reporting

Customizable Dashboard No 
Data Source Connectors No 
Drag & Drop No 
Drill Down No 
Email Reports No 
Financial Reports No 
Forecasting No 
Marketing Reports No 
OLAP No 
Report Export No 
Sales Reports No 
Scheduled / Automated Reports No 

Product Features

Business Intelligence

Ad Hoc Reports Yes 
Benchmarking No 
Budgeting & Forecasting Yes 
Dashboard Yes 
Data Analysis Yes 
Key Performance Indicators Yes 
Natural Language Generation (NLG) No 
Performance Metrics Yes 
Predictive Analytics No 
Profitability Analysis Yes 
Strategic Planning No 
Trend / Problem Indicators Yes 
Visual Analytics Yes 

Dashboard

Annotations Yes 
Data Source Integrations Yes 
Functions / Calculations No 
Interactive Yes 
KPIs Yes 
OLAP Yes 
Private Dashboards Yes 
Public Dashboards Yes 
Scorecards No 
Themes No 
Visual Analytics Yes 
Widgets Yes 

Data Analysis

Data Discovery Yes 
Data Visualization Yes 
High Volume Processing No 
Predictive Analytics Yes 
Regression Analysis No 
Sentiment Analysis No 
Statistical Modeling Yes 
Text Analytics No 

Data Visualization

Analytics Yes 
Content Management No 
Dashboard Creation Yes 
Filtered Views Yes 
OLAP Yes 
Relational Display Yes 
Simulation Models No 
Visual Discovery Yes 

Embedded Analytics

Ad hoc Query Yes 
Application Development Yes 
Benchmarking Yes 
Dashboard Yes 
Interactive Reports Yes 
Mobile Reporting Yes 
Multi-User Collaboration Yes 
Self Service Analytics Yes 
Streaming Analytics Yes 
Visual Workflow Management Yes 

Insight Engines

AI / Machine Learning Yes 
Augmented Analytics No 
Data Aggregation No 
Data Classification No 
Data Extraction No 
Data Source Connectors No 
Full Text Search No 
Intent Recognition No 
Multiple Data Sources No 
Search / Filter No 
Sentiment Analysis No 

Mobile App Analytics

A/B Testing No 
Channel Attribution No 
Cohort Analysis No 
Funnel Analysis No 
In-App Events Tracking Yes 
Push Notifications Yes 
Retention Tracking No 
Revenue Tracking No 
Uninstall Tracking No 

Reporting

Customizable Dashboard Yes 
Data Source Connectors Yes 
Drag & Drop Yes 
Drill Down Yes 
Email Reports No 
Financial Reports Yes 
Forecasting No 
Marketing Reports Yes 
OLAP Yes 
Report Export Yes 
Sales Reports Yes 
Scheduled / Automated Reports Yes 

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