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features
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support

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Description

MRI-Simmons stands out as a premier source of actionable insights regarding American consumers, providing extensive data on their attitudes, behaviors, and media consumption patterns. This consumer insights and activation platform shapes marketing strategies while simplifying data application to enhance business outcomes. With features like user-friendly navigation, interactive charts for effective visual storytelling, and collaborative reports and dashboards, MRI-Simmons promotes teamwork and data sharing. It empowers users through self-service activation, enabling the targeting of audiences across various data management, demand-side, supply-side platforms, or addressable media. The USA study conducted by MRI-Simmons is a nationally representative survey that uncovers critical insights into consumer preferences and behaviors. By utilizing address-based probabilistic sampling, the study tracks real individuals randomly selected to mirror the U.S. population, ensuring that the insights gleaned are both stable and reflective of the American consumer landscape. This rigorous methodological framework not only enhances the reliability of the data but also allows businesses to tailor their strategies more effectively to meet consumer needs.

Description

Link various data sources to uncover and seize fresh opportunities that propel business growth. Develop your enterprise around the revolutionary measure of media performance in a multi-platform landscape. Gain insights into the effectiveness of your media and marketing strategies, allowing you to enhance ROI and make informed decisions with assurance. Effective cross-platform measurement is crucial for navigating the intricacies of today’s media landscape, ensuring that business decisions are based on solid data. We assist prominent media entities, brands, and advertisers in making the necessary connections to expand their operations. Harness an impactful suite of audience, contextual, and cookie-free predictive targeting solutions to effectively engage with cross-platform audiences. We enable programmatic advertisers to tap into valuable target audiences through the DMP or DSP of their preference for campaigns spanning digital, mobile, CTV, DOOH, and podcasts. By leveraging these innovative strategies, businesses can not only adapt to the changing media environment but also thrive in it.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Acxiom InfoBase
Bright Analytics
Brightspot
Campaign Manager+
Celtra
Contentsquare
Desktop.com
Faraday
FuseCommander
Indigitall
Innovid
Ketch
NextDNS
Salesforce Marketing Cloud Intelligence
TargetVideo
Traffic Creator
VWO Testing
YOOtraffic
Zefr

Integrations

Acxiom InfoBase
Bright Analytics
Brightspot
Campaign Manager+
Celtra
Contentsquare
Desktop.com
Faraday
FuseCommander
Indigitall
Innovid
Ketch
NextDNS
Salesforce Marketing Cloud Intelligence
TargetVideo
Traffic Creator
VWO Testing
YOOtraffic
Zefr

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

MRI-Simmons

Founded

2019

Country

United States

Website

www.mrisimmons.com

Vendor Details

Company Name

comScore

Country

United States

Website

www.comscore.com

Product Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Product Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Alternatives

Alternatives