Average Ratings 0 Ratings
Average Ratings 2 Ratings
Description
MRI-Simmons stands out as a premier source of actionable insights regarding American consumers, providing extensive data on their attitudes, behaviors, and media consumption patterns. This consumer insights and activation platform shapes marketing strategies while simplifying data application to enhance business outcomes. With features like user-friendly navigation, interactive charts for effective visual storytelling, and collaborative reports and dashboards, MRI-Simmons promotes teamwork and data sharing. It empowers users through self-service activation, enabling the targeting of audiences across various data management, demand-side, supply-side platforms, or addressable media. The USA study conducted by MRI-Simmons is a nationally representative survey that uncovers critical insights into consumer preferences and behaviors. By utilizing address-based probabilistic sampling, the study tracks real individuals randomly selected to mirror the U.S. population, ensuring that the insights gleaned are both stable and reflective of the American consumer landscape. This rigorous methodological framework not only enhances the reliability of the data but also allows businesses to tailor their strategies more effectively to meet consumer needs.
Description
Standard Insights transforms the complete survey process into an intuitive experience. Within a single platform, users can create surveys, recruit high-quality respondents across more than 150 markets (or utilize their own), and rapidly analyze and visualize the outcomes. The power of AI streamlines the process, providing you with top-notch insights without the need for consultants, cumbersome workflows, or difficult learning curves.
Catering to a wide range of research needs—from brand tracking and concept testing to consumer profiling and usage studies—Standard Insights simplifies research, making it both swift and accessible. Whether you are a marketer, strategist, or part of an agency, this platform enables you to operate more efficiently, launch initiatives with assurance, and make well-informed decisions based on authentic consumer insights. Plus, the ease of use allows teams to focus on strategic initiatives rather than getting bogged down by complex processes.
API Access
Has API
No
API Access
Has API
No
Integrations
Facebook
No
Google Sheets
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
$99/month/workspace
Standard Insights offers simple pricing tiers: start free to explore core features, upgrade to Pro ($99/month) for advanced AI, collaboration, and reporting, or go Enterprise for unlimited access, integrations, and white‑label options. Respondents start at $3 each, with guided research scenarios available at ad‑hoc pricing.
Free Trial
Yes
Free Version
Yes
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
MRI-Simmons
Founded
2019
Country
United States
Website
www.mrisimmons.com
Vendor Details
Company Name
Standard Insights
Founded
2022
Country
United States
Website
standard-insights.com
Product Features
Audience Intelligence
AI / Machine Learning
No
Audience Segmentation
No
Competitive Intelligence
No
Content Tracking
No
Data Visualization
No
Data-Driven Insights
No
Filters / Search
No
Image Recognition
No
Sentiment Analysis
No
Social Listening
No
Social Media Analytics
No
Trend Tracking
No
Market Research
Benchmarking
No
Compensation Management
No
Data Management
No
Email / Online
No
Face-to-Face
No
Panel Management
No
Paper-Based
No
Phone-Based
No
Sample Management
No
Statistical Analysis
No
Survey Management
No
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
Product Features
Market Research
Benchmarking
No
Compensation Management
No
Data Management
Yes
Email / Online
No
Face-to-Face
No
Panel Management
Yes
Paper-Based
No
Phone-Based
No
Sample Management
Yes
Statistical Analysis
No
Survey Management
Yes
Survey
Custom Survey URLs
No
Data Analysis Tools
Yes
Email Marketing
No
Mobile Survey
Yes
Offline Response Collection
Yes
Paper Survey
No
Question Branching
Yes
Question Library
No
Site Intercept Survey
No
Skip Logic
Yes
Supports Audio / Images / Video
Yes