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Description
MRI-Simmons stands out as a premier source of actionable insights regarding American consumers, providing extensive data on their attitudes, behaviors, and media consumption patterns. This consumer insights and activation platform shapes marketing strategies while simplifying data application to enhance business outcomes. With features like user-friendly navigation, interactive charts for effective visual storytelling, and collaborative reports and dashboards, MRI-Simmons promotes teamwork and data sharing. It empowers users through self-service activation, enabling the targeting of audiences across various data management, demand-side, supply-side platforms, or addressable media. The USA study conducted by MRI-Simmons is a nationally representative survey that uncovers critical insights into consumer preferences and behaviors. By utilizing address-based probabilistic sampling, the study tracks real individuals randomly selected to mirror the U.S. population, ensuring that the insights gleaned are both stable and reflective of the American consumer landscape. This rigorous methodological framework not only enhances the reliability of the data but also allows businesses to tailor their strategies more effectively to meet consumer needs.
Description
Empowering brands, agencies, publishers to know and grow their audiences with an intelligent audience platform.
API Access
Has API
API Access
Has API
Integrations
Commanders Act
Datahive360
Desktop.com
Eyeota
Factori
FuseCommander
Hu-manity.co Privacy Experience
Infinity Call Tracking
Kleene
MINT
Integrations
Commanders Act
Datahive360
Desktop.com
Eyeota
Factori
FuseCommander
Hu-manity.co Privacy Experience
Infinity Call Tracking
Kleene
MINT
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
MRI-Simmons
Founded
2019
Country
United States
Website
www.mrisimmons.com
Vendor Details
Company Name
Quantcast
Founded
2006
Country
United States
Website
www.quantcast.com
Product Features
Audience Intelligence
AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking
Market Research
Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Product Features
Advertising Agency
Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking
Audience Intelligence
AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking
Reporting
Customizable Dashboard
Data Source Connectors
Drag & Drop
Drill Down
Email Reports
Financial Reports
Forecasting
Marketing Reports
OLAP
Report Export
Sales Reports
Scheduled / Automated Reports
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization
