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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Combine the power and prestige of TV advertising with a suite that optimizes, attributions, and targets to maximize television's performance. Connected TV has been transformed from a brand marketing channel into a paid search and social platform. This allows you to launch self-managed campaigns focused on revenue and conversions. MNTN develops advertising software for brands that can drive measurable conversions, revenue and site visits through the power TV. MNTN Performance TV is the first and only connected TV advertising platform that can be used for direct-response marketing goals. It redefines the possibilities for advertisers with TV, allowing them to tie performance directly to their TV ads. Television is the most powerful advertising medium in the world. It should be used in direct-response marketing strategies for advertisers, just like social media and paid search.

Description

Wurl Perform empowers streamers to implement promotional advertising initiatives aimed at both attracting new audiences and retaining current viewers. This platform is the first of its kind, leveraging machine learning to enhance performance marketing specifically for connected TV (CTV). By analyzing data from hundreds of millions of TV viewers, Wurl Perform can effectively pinpoint individuals who demonstrate a strong interest in the content being promoted. This innovative tool not only boosts campaign effectiveness but also provides comprehensive metrics on every impression and conversion, enabling streamers to accurately assess their return on ad spending (ROAS). Traditionally, TV networks relied on 15 and 30-second promotional spots to grow their viewership, but these methods lack the ability to target specific audiences or measure outcomes with precision. Wurl Perform revolutionizes this landscape by allowing streamers to utilize machine learning for targeted promotional campaigns and detailed result tracking. As streaming TV continues to expand at an unprecedented rate, Wurl Perform's groundbreaking strategy offers a vital solution for managing this growth and optimizing advertising efforts.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

5X Yes 
Kochava Yes 
Modern.ai Yes 

Integrations

5X No 
Kochava No 
Modern.ai No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

MNTN

Country

United States

Website

mountain.com

Vendor Details

Company Name

Wurl

Country

United States

Website

www.wurl.com/service/perform/

Product Features

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

Alternatives

Alternatives