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Average Ratings 0 Ratings

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features
design
support

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Write a Review

Description

MINT.ai is an innovative Advertising Resource Management (ARM) platform driven by artificial intelligence, which consolidates advertising data, streamlines workflow processes, and implements intelligent multi-agent AI systems throughout the entire campaign lifecycle to enhance efficiency and achieve superior business results. By integrating AI agents, workflow automation, and centralized data into a cohesive solution specifically designed for managing advertising resources, it empowers teams to seamlessly plan, purchase, activate, analyze, and refine campaigns all in one location with up-to-the-minute insights. Functioning as specialized virtual teammates, its proactive AI multi-agent system collaborates with human personnel to automate monotonous media planning and buying duties, deliver instantaneous performance reports, and recommend adaptive optimizations aimed at maximizing return on investment. Additionally, MINT’s data framework standardizes and harmonizes advertising data across multiple channels, establishing a single source of truth for expenditure and performance insights, ultimately enabling more informed decision-making in advertising strategies. This comprehensive approach not only increases operational efficiency but also fosters greater collaboration between human and AI agents, paving the way for more innovative marketing solutions.

Description

Nielsen Media Impact serves as an all-encompassing media planning tool aimed at assisting agencies, advertisers, and publishers in making financially savvy choices regarding audience engagement with their content and advertising efforts. This solution is structured into two main components: the insights module, which provides users with the ability to delve into detailed data concerning consumer media habits and pinpoint the most effective platforms for audience engagement, and the planning module, which facilitates the enhancement of media strategies and the development of various planning scenarios to judiciously distribute GRP flights, weights, and budgets. Among its notable features is the capacity to examine past campaign data to gain insights into how well the target audience was engaged, assess budget modifications and media distribution to enhance overall performance, scrutinize schedules while experimenting with different scenarios to elevate impression levels and optimize flighting patterns, and establish customizable KPIs that aid in crafting marketing strategies aimed at fulfilling specific objectives. Additionally, the platform encourages a data-driven approach to media planning, empowering users to make informed decisions that align with their marketing goals.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe Analytics Yes 
Amadeus Digital Commerce Yes 
American Express Go Yes 
Apple Search Ads Yes 
Bing Yes 
Deezer Yes 
Facebook Yes 
IBM Analytics Engine Yes 
Jampp Yes 
KAYAK Yes 
Kwanko Yes 
Outbrain Yes 
RTB House Yes 
Roku Advertising Yes 
Sizmek Ad Suite Yes 
Snowflake Yes 
Taboola Yes 
Twitch Yes 
Xaxis Yes 
Zeta Marketing Platform Yes 

Integrations

Adobe Analytics No 
Amadeus Digital Commerce No 
American Express Go No 
Apple Search Ads No 
Bing No 
Deezer No 
Facebook No 
IBM Analytics Engine No 
Jampp No 
KAYAK No 
Kwanko No 
Outbrain No 
RTB House No 
Roku Advertising No 
Sizmek Ad Suite No 
Snowflake No 
Taboola No 
Twitch No 
Xaxis No 
Zeta Marketing Platform No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

MINT

Founded

2014

Country

USA

Website

www.mint.ai/

Vendor Details

Company Name

Nielsen

Founded

1923

Country

United States

Website

www.nielsen.com/solutions/media-planning/media-impact/

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