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Description
Data platform for marketing analytics and insights.
Are you ready to make better marketing decisions? We are glad you found us.
Madtrix automatically connects to your data sources and collects, stores and unifies your data. In minutes, your data warehouse for marketing data can be set up and you can begin building & sharing your dashboard.
All the support functions are available to help you succeed with your data. Our goal is to not only provide you with the tool, but also the knowledge and support you need to make the most of your data.
Description
Regardless of your objectives, TrueNorth clearly illustrates the strategy for growth to help you reach them, segmenting it into manageable monthly targets. By integrating your data, you can enhance the accuracy of your projections and monitor your actual progress in comparison to your forecasts. Unlike typical marketing projections, TrueNorth ensures that your anticipated metrics are always front and center, right where you need them for planning your next steps. Generating ideas is a straightforward task; however, what distinguishes successful teams is their ability to prioritize the most promising ideas. TrueNorth simplifies this approach, allowing you to outline your ideas and gain the data insights necessary to showcase the impact of your marketing efforts. This leads to more informed strategic decisions aimed at fulfilling your growth ambitions. The journey to identifying your most impactful ideas starts with asking insightful questions, which TrueNorth facilitates through its Ideation Sessions—quick, asynchronous brainstorming sessions. Ultimately, marketing experiments should be judged solely on their merits, free from biases regarding their sources or origins, ensuring a fair assessment of their effectiveness. By fostering an environment that encourages merit-based evaluation, TrueNorth empowers teams to innovate and succeed.
API Access
Has API
No
API Access
Has API
No
Integrations
Facebook Ads
No
Flywire
No
Google Ads
No
Google Analytics
No
Google Optimize
No
HubSpot CRM
No
Instagram Ads
No
Meta Ads
No
Microsoft Advertising
No
Microsoft Power BI
Yes
Integrations
Facebook Ads
Yes
Flywire
Yes
Google Ads
Yes
Google Analytics
Yes
Google Optimize
Yes
HubSpot CRM
Yes
Instagram Ads
Yes
Meta Ads
Yes
Microsoft Advertising
Yes
Microsoft Power BI
No
Pricing Details
Custom
Pricing is based on the number of data sources, users and additional services.
Free Trial
Yes
Free Version
No
Pricing Details
$99 per month
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
Yes
Mac
Yes
Linux
No
Chromebook
No
Deployment
Web-Based
No
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Madtrix Oy
Founded
2018
Country
Finland
Website
madtrix.io
Vendor Details
Company Name
Venture Harbour Ltd.
Founded
2012
Country
United Kingdom
Website
truenorth.io
Product Features
Marketing Analytics
A/B Testing
No
Campaign Management
Yes
Channel Attribution
Yes
Customer Journey Mapping
No
Dashboard
Yes
Performance Metrics
Yes
Predictive Analytics
Yes
ROI Tracking
Yes
Social Media Metrics
Yes
Website Analytics
Yes
Product Features
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
Marketing Planning
Budgeting & Forecasting
No
Collaboration
No
Flowchart
No
Goal Setting / Tracking
No
Marketing Calendar
No
Media Planning
No
Predictive Analytics
No
Presentation Tools
No
Project Tracking
No
Spend Management
No
MRM
Activity Planning
No
Analytics / ROI Tracking
No
Approval Workflow
No
Brand Management
No
Budgeting & Forecasting
No
Content Management
No
Digital Asset Management
No
Expense Management
No
Marketing Calendar
No
Strategic Planning
No
