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support

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Description

Lytics, the customer-data platform designed for marketers, harnesses the power of first-party information to understand your customers' needs. Lytics' decision engine uses machine-learning to understand your customers' needs. This helps marketers deliver timely, relevant communications across multiple channels. Lytics AI will help you identify the levers that can be pulled to increase results and improve ROI. Engage customers with personalized messages and targeted campaigns that are tailored to their needs. Maximize your impact by predictive marketing strategies that are shaped by the actions of your customers, not your assumptions.

Description

ODAIA's MAPTUAL comprehensively analyzes the entire customer journey, employing advanced analytical technologies, artificial intelligence, and machine learning to provide pharmaceutical commercial teams with real-time predictive insights. This equips them for precise targeting, enhances resource allocation, and fosters commercial flexibility, all encapsulated in a single software as a service (SaaS) solution that seamlessly integrates with existing purchased data. Acting as a customer insights platform, MAPTUAL amalgamates information from various internal and external sources for a holistic view. Utilizing distinctive and proprietary algorithms, it generates immediate predictive insights for sales and marketing personnel, enabling them to optimize their resource deployment and craft tailored customer interactions. Furthermore, it allows for the refinement of customer targeting based on market influences and real-time adjustments, ensuring that the right message reaches healthcare professionals through the most effective channels for an unparalleled customer experience. Ultimately, MAPTUAL empowers teams to not only measure and optimize their strategies but also to continually enhance engagement with hyper-personalization at its core.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

AdRoll Yes 
Amplitude Yes 
Blueshift Yes 
Cordial Yes 
Drift Yes 
FullContact Yes 
Google Ad Manager Yes 
Google Optimize Yes 
Insider One Yes 
Instagram Yes 
Lotame Yes 
MetaRouter Yes 
OneSignal Yes 
Radar Yes 
Shopify Yes 
Sitecore Yes 
Swrve Yes 
Versium REACH Yes 
Zendesk Yes 
dotdigital Engagement Cloud Yes 

Integrations

AdRoll No 
Amplitude No 
Blueshift No 
Cordial No 
Drift No 
FullContact No 
Google Ad Manager No 
Google Optimize No 
Insider One No 
Instagram No 
Lotame No 
MetaRouter No 
OneSignal No 
Radar No 
Shopify No 
Sitecore No 
Swrve No 
Versium REACH No 
Zendesk No 
dotdigital Engagement Cloud No 

Pricing Details

Flexible packages to meet your business needs with tier levels for Starter, Professional, Enterprise plus monthly and annual billing options.
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Lytics

Founded

2012

Country

United States

Website

www.lytics.com

Vendor Details

Company Name

ODAIA

Founded

2018

Country

Canada

Website

odaia.ai/

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management Yes 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization Yes 
Predictive Modeling Yes 

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

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