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Description

Lyssna, formerly UsabilityHub, is a remote user research platform that allows you to deeply understand your audience and move in the right direction — fast. With Lyssna, you can set up unmoderated and moderated research studies, recruit participants, and gain insights quickly to inform decision-making from strategy and concept through to design and implementation. The result? Experiences that your users will love. Key features include: Five second testing: Quickly evaluate landing page effectiveness with brief user exposure. First click testing: Assess navigation efficiency by tracking user clicks. Surveys: Gather feedback from target customers for validation. Navigation testing: Optimize user flows through task completion assessments. Prototype testing with Figma: See how users navigate interactive Figma prototypes at every stage of the design process. Card sorting: Open and closed methods to organize and label content intuitively for your audience. Tree test: Refines I.A for user navigation, ensuring easy access to needed information. Preference testing: Understands audience preferences through choice-based questions. Participant recruitment: Enables testing with own users or via a panel with over 690,000 people across 120+ countries and with 35+ demographics. Interviews: Streamlines the entire interview process, from planning to transcription. Recordings: Capture your participants' audio, screen, and/or camera during unmoderated testing. Live website testing: Discover exactly where and why users struggle as they complete key tasks on live websites Spaces and Wallets: Organize research by team or project while managing budget allocation in one place.

Description

Optimal is the go-to platform for modern product and design teams that need to scale user research and testing quickly, reliably, and without friction. Designed for speed and impact, Optimal combines intuitive, AI-powered tools with research best practices to help you uncover what users need and drive smarter decisions, faster. From product managers and designers to UX researchers and marketers, teams use Optimal to conduct card sorting, tree testing, first-click testing, surveys, and prototype validation – all in one seamless platform. No specialized research background required. AI-driven synthesis turns feedback into clear, actionable insights, while built-in participant recruitment and guided study flows accelerate everything from idea validation to UX optimization. Whether you're testing early concepts or refining live products, Optimal helps reduce risk and align teams with evidence. Trusted by leading global brands like Netflix, Apple, and Workday, Optimal scales across roles and departments while maintaining quality. It’s built to make it easier for everyone to uncover user needs and confidently shape digital experiences that work. Use Optimal to discover friction, validate ideas, improve accessibility, and make insight-driven decisions that move the business forward.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Figma Yes 
Cint No 
Google Calendar Yes 
Lovable No 
Microsoft Outlook Yes 
Microsoft Teams Yes 
PureSpectrum No 
Respondent No 
User Interviews No 
Zoom Yes 

Integrations

Figma Yes 
Cint Yes 
Google Calendar No 
Lovable Yes 
Microsoft Outlook No 
Microsoft Teams No 
PureSpectrum Yes 
Respondent Yes 
User Interviews Yes 
Zoom No 

Pricing Details

$165 per month
Free plan: Generous free plan with three seats and access to research methods such as card sorting, first click tests, five second tests, navigation tests, preference tests, prototype testing, surveys, tree testing, and user interviews.

Growth: Starting at $165/month (paid annually). Includes everything in the Free plan, plus five seats, in-depth studies, AI-generated summaries, and Live website testing.

Enterprise plan: Pricing is tailored to your company and includes everything on the Growth plan, plus unlimited collaborators, security audits, and additional security integration.

Panel responses are pay-as-you-go for all plans.
Free Trial No 
Free Version Yes 

Pricing Details

$199/month
All plans:
- Unlimited seats
- Unlimited participant responses per study
- All tools and study types included
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs No 
Webinars Yes 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Lyssna

Founded

2008

Country

Australia

Website

lyssna.com

Vendor Details

Company Name

Optimal

Founded

2007

Country

New Zealand

Website

www.optimalworkshop.com

Product Features

Usability Testing

A/B Testing Yes 
Annotations No 
Audience Targeting Yes 
Heatmaps Yes 
Impression Testing No 
Mobile Testing Yes 
Moderated Usability Testing Yes 
Prototype Testing Yes 
Quantitative Metrics No 
Remote User Testing Yes 
Reporting / Analytics Yes 
Surveys and Feeback Yes 
Video Recording / Transcription Yes 

UX

Animation No 
For Mobile Yes 
For Websites Yes 
Heatmaps Yes 
Prototyping No 
Screen Activity Recording Yes 
Unmoderated Testing Yes 
Usability Testing Yes 
User Journeys No 
User Research Yes 

Product Features

Heatmap

Behavioral Mapping No 
Dashboard No 
Dynamic Maps No 
Element Analytics No 
Embeddable Maps No 
For Sales No 
For Science No 
Radial Mapping No 
Territorial Mapping No 
Website Analytics No 

Usability Testing

A/B Testing Yes 
Annotations No 
Audience Targeting Yes 
Heatmaps Yes 
Impression Testing No 
Mobile Testing No 
Moderated Usability Testing No 
Prototype Testing Yes 
Quantitative Metrics Yes 
Remote User Testing Yes 
Reporting / Analytics Yes 
Surveys and Feeback Yes 
Video Recording / Transcription Yes 

Alternatives

Alternatives

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