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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

Lumen merges advanced eye tracking technology with the largest attention panels available globally, alongside innovative advertising technology capabilities. By transforming your phone or computer's webcam into a sophisticated eye tracking sensor, Lumen efficiently gathers passive eye tracking data for media valuation and creative assessments at an impressive scale and speed. Their predictive models leverage cutting-edge machine learning techniques to assess attention to advertisements based on their visibility features. Recently, Lumen's groundbreaking methods in eye tracking garnered significant acclaim, being recognized as a favorite at a conference hosted by the esteemed Institute of Electrical and Electronics Engineers. As an attention technology firm, Lumen specializes in utilizing eye tracking to assist brands in measuring, acquiring, and enhancing the attention their marketing efforts receive, thereby maximizing their impact in the competitive advertising landscape. By integrating these technologies, Lumen not only improves ad effectiveness but also empowers brands to make data-driven decisions.

Description

SmartGaze leverages cutting-edge AI technology to automate the coding of eye-tracking videos captured by wearables, ensuring high accuracy throughout the process. This innovation is particularly beneficial for enhancing package designs and improving findability metrics. By significantly decreasing the turnaround time for eye-tracking projects from several weeks to just a few hours, it drastically reduces the labor involved. Furthermore, it minimizes overall costs by transforming the traditional manual coding workflow associated with analyzing eye-tracking data. With SmartGaze, you can eliminate concerns about data management, coding quality reviews, and meeting project deadlines. Additionally, the platform provides a color-coded heatmap that visualizes the distribution of attention, along with a detailed view of respondents' paths and fixations. By streamlining these processes, SmartGaze empowers teams to focus more on strategic insights rather than getting bogged down in the minutiae of analysis.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

No images available

Integrations

Business MLM Software Yes 
Momentum Telecom Yes 

Integrations

Business MLM Software No 
Momentum Telecom No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Lumen Research

Founded

2013

Country

United Kingdom

Website

lumen-research.com/our-technology-v2/

Vendor Details

Company Name

ParallelDots

Founded

2014

Country

India

Website

www.paralleldots.com/smart-gaze-new

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