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Description
Serving over 10,000 ecommerce brands across more than 12 years, LoyaltyLion is a rewards and loyalty platform tailored to direct-to-consumer businesses operating on Shopify, Shopify Plus, and Shopify POS. It is particularly well-suited to brands in apparel, beauty, health and wellness, and consumer goods.
Members accumulate points across a variety of touchpoints, including transactions, product reviews, social engagement, referrals, and behaviors defined through custom API actions. Those points can be spent on discounts, gift cards, complimentary products, shipping perks, or bespoke reward options. The experience sits natively within the storefront rather than behind a widget, so shoppers can view their balance on product pages and apply rewards without leaving the checkout flow.
Tiered membership structures allow brands to recognize and incentivize their highest-value customers with perks that scale, such as free shipping, promotional discounts, and priority access to launches and sales events. The referral program gives customers shareable links to bring in new shoppers, backed by fraud detection to maintain program integrity. Recognized as G2's leading mid-market loyalty platform from 2024 to 2026.
Performance tracking tools include live dashboards covering loyalty-driven revenue, purchase frequency, and CLV data, alongside segmentation features that allow marketing to be directed at the right audiences. Physical retail is supported through Shopify POS, and the platform integrates with 50+ tools across email, helpdesk, and automation categories. AI-powered features guide decisions on campaign timing, reward strategy, and audience targeting, with translation support spanning 130+ languages for international programs.
Description
Marsello is a comprehensive loyalty and marketing solution designed to enable brands to implement personalized and cohesive loyalty programs that are integral to effective marketing strategies. Our intuitive platform encompasses a wide range of features, including loyalty programs, email marketing, SMS communications, automation tools, management of Google Reviews, and social media oversight, all focused on streamlining marketing and sales efforts, regardless of where customers make their purchases.
- Develop a customized loyalty program that seamlessly integrates with your point-of-sale and eCommerce platforms.
- Leverage your loyalty insights to craft targeted email and SMS marketing campaigns.
- Engage your audience at optimal moments through strategic, data-driven automations.
...and much more. Marsello provides all the essential tools needed to captivate and retain your customer base, combining loyalty and marketing into a single, efficient platform. With our services, brands can enhance their customer relationships and drive sustained growth.
API Access
Has API
Yes
API Access
Has API
No
Integrations
Judge.me
Yes
Klaviyo
Yes
Shopify
Yes
Shopify Plus
Yes
ConnectPOS
Yes
Gatsby
Yes
Heartland Retail
No
Lightspeed Restaurant
No
Novel
Yes
Optimizely Opal
Yes
Integrations
Judge.me
Yes
Klaviyo
Yes
Shopify
Yes
Shopify Plus
Yes
ConnectPOS
No
Gatsby
No
Heartland Retail
Yes
Lightspeed Restaurant
Yes
Novel
No
Optimizely Opal
No
Pricing Details
US$199.00/month
LoyaltyLion pricing is based on a combination of your monthly orders and average order value.
There are three plans:
Classic (from US$199/month)
Advanced (Custom pricing provided)
Plus (Custom pricing provided
There are three plans:
Classic (from US$199/month)
Advanced (Custom pricing provided)
Plus (Custom pricing provided
Free Trial
Yes
Free Version
Yes
Pricing Details
$125 per month
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
LoyaltyLion
Founded
2012
Country
United Kingdom
Website
loyaltylion.com
Vendor Details
Company Name
Marsello
Founded
2013
Country
New Zealand
Website
www.marsello.com
Product Features
Customer Loyalty
CRM
Yes
Corporate Memberships
No
Customer Activity Tracking
Yes
Discount Management
No
Gift Card System
No
Loyalty Card System
No
Member Portal
Yes
Membership Management
Yes
No-Card Loyalty System
Yes
Referral Tracking
Yes
Rewards Management
Yes
Product Features
Customer Loyalty
CRM
No
Corporate Memberships
No
Customer Activity Tracking
Yes
Discount Management
Yes
Gift Card System
Yes
Loyalty Card System
Yes
Member Portal
Yes
Membership Management
Yes
No-Card Loyalty System
Yes
Referral Tracking
Yes
Rewards Management
Yes
Email Marketing
A/B Testing
No
Artificial Intelligence
No
Auto-Responders
No
CAN SPAM Compliance
Yes
Customer Surveys
No
Drip Campaigns
Yes
Dynamic Content
Yes
Event Triggered Email
Yes
Image Library
No
Landing Pages/Web Forms
Yes
Mailing List Management
Yes
Mobile Optimized Emails
Yes
Reporting/Analytics
Yes
Subscriber Management
Yes
Template Management
No
WYSIWYG Email Editor
Yes
Marketing Automation
A/B Testing
No
Analytics / ROI Tracking
Yes
Artificial Intelligence
Yes
Content / Blogging Platform
No
Customizable CTAs
No
Drip Campaigns
Yes
Dynamic Content
No
Landing Pages / Web Forms
No
Lead Scoring
No
Sales Intelligence
No
Search Marketing
No
Segmentation
No
Social Marketing
Yes
Website Visitor Tracking
No
SMS Marketing
2-Way Messaging
No
Artificial Intelligence
No
Contact Management
No
MMS
No
Mass Texting
No
Message Personalization
Yes
Mobile Coupons
No
Mobile Keywords
No
Polls / Voting
No
Reporting/Analytics
Yes
Scheduled Messaging
No
Shortcodes
No
Text-to-Win
No
