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Description
Locomizer is a cutting-edge data-as-a-service platform that processes vast amounts of spatial big data produced by human activity, utilizing a unique machine-learning algorithm to assess human behavior in both spatial and temporal contexts. This innovative service allows clients to pinpoint exact locations and times to effectively align their products, services, and marketing efforts with the appropriate consumer demographics. Widely recognized in the industry, Locomizer serves an impressive roster of prominent clients worldwide. The platform excels in boosting sales by identifying specific target audiences tailored to relevant products, services, and promotional strategies. Through its Audience Discovery Platform (ADP), Locomizer creates millions of dynamic datasets that represent geographically diverse audiences exhibiting desired behavioral traits. These invaluable datasets are harnessed to gain essential insights for businesses, research entities, and data scientists, facilitating audience analysis across various sectors such as retail, advertising, and property development. With its comprehensive approach, Locomizer not only enhances marketing effectiveness but also empowers clients to make informed decisions based on real-world audience behavior.
Description
TrueTargeting, the audience targeting platform from Infillion, allows advertisers to connect with cookieless audiences through unique or proprietary data sets. With more than 275 ready-made segments that cover interests, buying intent, location visits, survey answers, and brand loyalty, the platform also provides tools for creating custom audiences. Advertisers can integrate their existing customer data, including CRM, CDP, email, loyalty lists, and point-of-sale information, to develop tailored segments and enhance their reach within a timeframe of 5 to 10 days. TrueTargeting leverages XGraph for immediate scaling, enabling advertisers to engage with users across all devices, impacting over 865 million people in the United States alone. The various audience types available encompass intent-based segments (reflecting recent visits that signify in-market behavior), interest-based segments (related to visits to specific location categories within the previous three to six months), predictive visit segments (which forecast the likelihood of visiting a place in the next month), and survey-based segments (derived from responses that indicate category preferences). Overall, this comprehensive approach helps advertisers effectively target and connect with their desired audiences.
API Access
Has API
API Access
Has API
Integrations
Experian Connect
Amazon S3
DoubleVerify
Infillion XGraph
LiveRamp
Oracle BlueKai
Semasio
TransUnion Digital Business Profile
TransUnion TruVision
Integrations
Experian Connect
Amazon S3
DoubleVerify
Infillion XGraph
LiveRamp
Oracle BlueKai
Semasio
TransUnion Digital Business Profile
TransUnion TruVision
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Locomizer
Country
United Kingdom
Website
locomizer.com
Vendor Details
Company Name
Infillion
Founded
2008
Country
United States
Website
infillion.com/data/truetargeting/
