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Description
Lob is the only direct mail automation platform for the digital age. Lob's platform automates the direct mail execution process for enterprises at any scale - from creation, printing, postage, delivery, and sustainability with end-to-end analytics and campaign attribution. Over 11,000 businesses trust Lob to transform their direct mail into intelligent mail.
Description
Introducing Poplar, a programmatic platform that leverages API capabilities to help brands effortlessly craft personalized direct mail campaigns in just minutes. With our user-friendly interface, you can quickly establish and launch both one-time and ongoing campaigns, seamlessly integrating with top marketing automation tools, e-commerce platforms, and cloud services. Personalize your mailings with dynamic HTML templates that allow for tailored imagery and text for each recipient. Engage with visitors who have abandoned their shopping carts through targeted direct mail, and easily upload custom mailing lists while creating cross-sell opportunities and triggers for existing customers, all while choosing from various postage options, delivery speeds, and scheduling preferences. Whether you want to send a single piece or a million, benefit from competitive per-piece rates without any hidden SaaS or subscription costs. Our platform also incorporates robust multivariate testing features, empowering marketers to efficiently assess and enhance various campaign elements across multiple channels, ensuring maximum effectiveness and engagement. By utilizing these advanced tools, brands can significantly elevate their marketing strategies and achieve impressive results.
API Access
Has API
No
API Access
Has API
No
Integrations
Adobe Marketo Engage
Yes
Blueshift
Yes
Customer.io
Yes
Iterable
Yes
Ortto
Yes
Simon AI
Yes
Wufoo
Yes
Zapier
Yes
5X
Yes
BoomTown
Yes
Integrations
Adobe Marketo Engage
Yes
Blueshift
Yes
Customer.io
Yes
Iterable
Yes
Ortto
Yes
Simon AI
Yes
Wufoo
Yes
Zapier
Yes
5X
No
BoomTown
No
Pricing Details
No price information available.
Free Trial
Yes
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Lob
Founded
2013
Country
United States
Website
lob.com
Vendor Details
Company Name
Share Local Media
Founded
2016
Country
United States
Website
heypoplar.com
Product Features
Address Verification
Address Validation
No
Autocomplete
No
Automatic Formatting
No
Data Cleansing
No
Data Discovery
No
Data Quality Control
No
Data Verification
No
Geographic Maps
No
Geolocation
No
Metadata Management
No
Reporting / Analytics
No
Search / Filter
No
Direct Mail Automation
A/B Testing
No
Analytics/Reporting
Yes
Campaign Management
Yes
Data Import/Export
No
Delivery Tracking
Yes
Design Management
Yes
Event Triggered Mailings
Yes
List Scrubbing
No
Mailing List Purchasing
No
Mailing Services Integration
Yes
Pre-made Templates
Yes
Printing Services Integration
Yes
Response Alerts
Yes
Shipment Tracking
Alerts/Notifications
Yes
Delivery Estimate
No
For Freight
No
For eCommerce
Yes
Status Tracking
No
Website Integration
No
Product Features
Direct Mail Automation
A/B Testing
No
Analytics/Reporting
No
Campaign Management
No
Data Import/Export
No
Delivery Tracking
No
Design Management
No
Event Triggered Mailings
No
List Scrubbing
No
Mailing List Purchasing
No
Mailing Services Integration
No
Pre-made Templates
No
Printing Services Integration
No
Response Alerts
No
