Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
With the decline of third-party cookies, the rise of data privacy regulations, and consumer opt-out options becoming more prevalent, crucial customer insights are often trapped within isolated platforms and ecosystems. Introducing the LiveRamp Clean Room, powered by Habu, which enables you to enhance your return on ad spend (ROAS) by seamlessly integrating, analyzing, and activating your data across various platforms. By utilizing this solution, you can achieve a comprehensive understanding of performance metrics across all advertising channels, including walled gardens, connected TV providers, and social media platforms, empowering you to make informed strategic decisions based on complete datasets. This innovative tool fosters privacy-centric data collaboration within the expanding LiveRamp global ecosystem, unveiling fresh opportunities while advancing your marketing campaigns. You can also expedite the realization of value through a customized user experience designed for business professionals, featuring prebuilt templates and generative AI, alongside advanced analytics for more technical users. In addition, you will be able to optimize your spending with clear visibility across walled gardens, channels, and cloud environments, ensuring you make the most informed choices for your advertising budget. Ultimately, the LiveRamp Clean Room serves as a crucial asset in navigating the shifting landscape of data privacy and marketing analytics.
Description
At the forefront of digital marketing, OpenAudience enables outreach to every adult with a digital footprint across various devices, screens, and households on the open web. This innovative platform stands as a pioneering solution for people-based marketing, offering unique capabilities that enhance advertising efficiency and simplicity throughout the vast landscape of the open web. Engineered on three foundational principles, it prioritizes privacy by design while also integrating data with remarkable accuracy and precision. This allows brands to gain genuine insights into their customers and audiences, thereby driving superior advertising performance and maximizing yield. With the extensive scale of the open web, OpenX is unmatched in its understanding of this digital ecosystem, leveraging over a decade of experience running the industry’s largest and most reputable independent ad exchange for unparalleled reach and impact. As a result, marketers can confidently navigate the complexities of digital advertising while reaping the benefits of a robust and effective platform.
API Access
Has API
No
API Access
Has API
No
Integrations
ASTRAD DSP
No
AcuityAds
No
Adagio
No
Adloox
No
Amazon Web Services (AWS)
Yes
Bucksense
No
DV Publisher Suite
No
FreeWheel Beeswax
No
Google Cloud Platform
Yes
Habu
Yes
Integrations
ASTRAD DSP
Yes
AcuityAds
Yes
Adagio
Yes
Adloox
Yes
Amazon Web Services (AWS)
No
Bucksense
Yes
DV Publisher Suite
Yes
FreeWheel Beeswax
Yes
Google Cloud Platform
No
Habu
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
LiveRamp
Founded
2011
Country
United States
Website
liveramp.com/solutions/clean-rooms/
Vendor Details
Company Name
OpenX
Founded
2008
Country
United States
Website
www.openx.com
Product Features
Product Features
Ad Server
A/B Testing
No
Ad Inventory Management
No
Ad Optimization
No
Banner Management
No
Conversion Tracking
No
Mobile Ad Serving
No
Native Ad Serving
No
Newsletter / Email Ad Serving
No
Referrals / Affiliates
No
Rich Media Ad Serving
No
Video Ad Serving
No
App Monetization
Banner Ads
Yes
Data Monetization
Yes
Dynamic Product Ads
Yes
Native Ads
Yes
Playable Ads
Yes
Rich Media Ads
Yes
Sponsorships
No
Subscriptions
No
Video Ads
Yes