Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
With the decline of third-party cookies, the rise of data privacy regulations, and consumer opt-out options becoming more prevalent, crucial customer insights are often trapped within isolated platforms and ecosystems. Introducing the LiveRamp Clean Room, powered by Habu, which enables you to enhance your return on ad spend (ROAS) by seamlessly integrating, analyzing, and activating your data across various platforms. By utilizing this solution, you can achieve a comprehensive understanding of performance metrics across all advertising channels, including walled gardens, connected TV providers, and social media platforms, empowering you to make informed strategic decisions based on complete datasets. This innovative tool fosters privacy-centric data collaboration within the expanding LiveRamp global ecosystem, unveiling fresh opportunities while advancing your marketing campaigns. You can also expedite the realization of value through a customized user experience designed for business professionals, featuring prebuilt templates and generative AI, alongside advanced analytics for more technical users. In addition, you will be able to optimize your spending with clear visibility across walled gardens, channels, and cloud environments, ensuring you make the most informed choices for your advertising budget. Ultimately, the LiveRamp Clean Room serves as a crucial asset in navigating the shifting landscape of data privacy and marketing analytics.
Description
Lotame is a technology company that makes data smarter, faster, and easier to use for digital marketers. Our end-to-end data collaboration platform Spherical empowers thousands of marketers, agencies, and media owners to onboard, access, analyze, and activate the data they need to understand and engage consumers. Our proven commitment to industry interoperability, connectivity, and privacy help drive successful business outcomes for companies on their terms.
Who uses Lotame?
Marketers and media owners, serving global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific.
API Access
Has API
No
API Access
Has API
No
Integrations
Acxiom InfoBase
No
Acxiom Real Identity
No
Amazon Web Services (AWS)
Yes
BDEX
No
Bidtellect
No
BlueConic
No
BlueVenn
No
Celtra
No
Cross Pixel
No
Datastream Group
No
Integrations
Acxiom InfoBase
Yes
Acxiom Real Identity
Yes
Amazon Web Services (AWS)
No
BDEX
Yes
Bidtellect
Yes
BlueConic
Yes
BlueVenn
Yes
Celtra
Yes
Cross Pixel
Yes
Datastream Group
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
LiveRamp
Founded
2011
Country
United States
Website
liveramp.com/solutions/clean-rooms/
Vendor Details
Company Name
Lotame Solutions
Founded
2006
Country
United States
Website
www.lotame.com
Product Features
Product Features
Data Management
Customer Data
Yes
Data Analysis
Yes
Data Capture
Yes
Data Integration
Yes
Data Migration
Yes
Data Quality Control
Yes
Data Security
Yes
Information Governance
Yes
Master Data Management
Yes
Match & Merge
Yes
Data Management Platforms (DMP)
Ad Network Integration
No
Analytics / ROI Tracking
No
Audience Targeting
No
Behavioral Analytics
No
CRM
No
Campaign Management
No
Competitive Analysis
No
Customer Journey Mapping
No
Data Capture / Transfer
No
Data Classification
No
Data Visualization
No