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Average Ratings 0 Ratings

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features
design
support

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Write a Review

Description

With the decline of third-party cookies, the rise of data privacy regulations, and consumer opt-out options becoming more prevalent, crucial customer insights are often trapped within isolated platforms and ecosystems. Introducing the LiveRamp Clean Room, powered by Habu, which enables you to enhance your return on ad spend (ROAS) by seamlessly integrating, analyzing, and activating your data across various platforms. By utilizing this solution, you can achieve a comprehensive understanding of performance metrics across all advertising channels, including walled gardens, connected TV providers, and social media platforms, empowering you to make informed strategic decisions based on complete datasets. This innovative tool fosters privacy-centric data collaboration within the expanding LiveRamp global ecosystem, unveiling fresh opportunities while advancing your marketing campaigns. You can also expedite the realization of value through a customized user experience designed for business professionals, featuring prebuilt templates and generative AI, alongside advanced analytics for more technical users. In addition, you will be able to optimize your spending with clear visibility across walled gardens, channels, and cloud environments, ensuring you make the most informed choices for your advertising budget. Ultimately, the LiveRamp Clean Room serves as a crucial asset in navigating the shifting landscape of data privacy and marketing analytics.

Description

Lotame is a technology company that makes data smarter, faster, and easier to use for digital marketers. Our end-to-end data collaboration platform Spherical empowers thousands of marketers, agencies, and media owners to onboard, access, analyze, and activate the data they need to understand and engage consumers. Our proven commitment to industry interoperability, connectivity, and privacy help drive successful business outcomes for companies on their terms. Who uses Lotame? Marketers and media owners, serving global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Acxiom InfoBase No 
Acxiom Real Identity No 
Amazon Web Services (AWS) Yes 
BDEX No 
Bidtellect No 
BlueConic No 
BlueVenn No 
Celtra No 
Cross Pixel No 
Datastream Group No 
FreeWheel Beeswax No 
Gravy Analytics No 
Habu Yes 
LiveRamp Yes 
LiveRamp Safe Haven Yes 
MINT No 
ShareThis No 
SiteSpect No 
Snowflake Yes 
Windfall No 

Integrations

Acxiom InfoBase Yes 
Acxiom Real Identity Yes 
Amazon Web Services (AWS) No 
BDEX Yes 
Bidtellect Yes 
BlueConic Yes 
BlueVenn Yes 
Celtra Yes 
Cross Pixel Yes 
Datastream Group Yes 
FreeWheel Beeswax Yes 
Gravy Analytics Yes 
Habu No 
LiveRamp No 
LiveRamp Safe Haven No 
MINT Yes 
ShareThis Yes 
SiteSpect Yes 
Snowflake No 
Windfall Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

LiveRamp

Founded

2011

Country

United States

Website

liveramp.com/solutions/clean-rooms/

Vendor Details

Company Name

Lotame Solutions

Founded

2006

Country

United States

Website

www.lotame.com

Product Features

Product Features

Data Management

Customer Data Yes 
Data Analysis Yes 
Data Capture Yes 
Data Integration Yes 
Data Migration Yes 
Data Quality Control Yes 
Data Security Yes 
Information Governance Yes 
Master Data Management Yes 
Match & Merge Yes 

Data Management Platforms (DMP)

Ad Network Integration No 
Analytics / ROI Tracking No 
Audience Targeting No 
Behavioral Analytics No 
CRM No 
Campaign Management No 
Competitive Analysis No 
Customer Journey Mapping No 
Data Capture / Transfer No 
Data Classification No 
Data Visualization No 

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