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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

An adaptable and expandable technology solution designed to assist enterprises of various sizes in overseeing their communications, content, and branding throughout the organization across all media formats and in different languages. This platform utilizes essential technologies such as LiveObject, LiveBuilder, and LiveConnect, offering a diverse range of applications, including Digital Asset Management, Content Management, Marketing Materials Builder, Brand Resource Management, and Workflow Management, among others. Various solutions have been developed, such as Digital Asset Management (DAM), Product Information Management (PIM), Enterprise Content Management (ECMS), Web Content Management (WCMS), Project Collaboration, Workflow Applications, Inventory Management, as well as Compliance and Approval Systems, catering to a wide array of business needs. Ultimately, this comprehensive approach enables organizations to streamline their processes and enhance their operational efficiency across multiple departments.

Description

Utilize PUBLITRAC to oversee all your relationship marketing strategies, enhancing customer acquisition, engagement, and retention through a few well-structured campaigns. Marketing information often comes from various sources; however, by centralizing this data, you can establish a real-time connection that enables you to track and manage every new interaction with your contacts. As your customers engage with your digital platforms, their profiles become more refined in real-time. You can categorize your database and generate lists tailored to the attributes, interests, and behaviors of your audience. It’s essential to communicate the right message to the appropriate individual at the optimal moment. Our three tiers of personalization—recipient, sender, and dynamic content—help you optimize your email campaigns effectively. The potential for customization is as vast as your customer base. Moreover, you can automate your campaign strategies based on previous customer behaviors, their interests, and their socio-demographic profiles, ensuring a tailored approach that resonates with each recipient. This level of personalization not only increases satisfaction but also drives loyalty among your customers.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Facebook No 
Google Analytics No 
X (Twitter) No 

Integrations

Facebook Yes 
Google Analytics Yes 
X (Twitter) Yes 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

LiveTechnology

Founded

1996

Country

United States

Website

www.livetechnology.com/Platform

Vendor Details

Company Name

PUBLITECH

Founded

1996

Country

Canada

Website

www.publitech.com/marketing-relationnel/

Product Features

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking No 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs No 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence No 
Search Marketing Yes 
Segmentation Yes 
Social Marketing Yes 
Website Visitor Tracking Yes 

Product Features

Lead Management

Activity Tracking Yes 
Campaign Management Yes 
Lead Capture No 
Lead Distribution No 
Lead Nurturing No 
Lead Scoring No 
Lead Segmentation Yes 
Pipeline Management No 
Prospecting Tools No 
Source Tracking No 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking No 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms Yes 
Lead Scoring No 
Sales Intelligence Yes 
Search Marketing No 
Segmentation Yes 
Social Marketing No 
Website Visitor Tracking Yes 

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