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Description
Littledata pioneered server-side tracking for Shopify, helping direct-to-consumer (DTC) brands connect accurate first-party data to the tools they already use. With ready-made integrations for Google Analytics 4 (GA4), Google Ads, Meta Ads (Facebook & Instagram), TikTok, Pinterest, and Klaviyo, Littledata ensures your marketing performance data is complete, consistent, and reliable.
The platform closes the gap between Shopify and external tools by tracking 100% of orders, checkout steps, refunds, and recurring subscription revenue. This eliminates the common mismatches between GA4 and Shopify, giving teams confidence that revenue and attribution reports truly reflect customer behavior.
For marketing teams, Littledata delivers measurable improvements:
• Klaviyo – identify opted-in customers across sessions to trigger more effective abandoned cart, browse, and checkout flows, increasing revenue without sending more emails.
• Google Ads – upgrade tracking with Enhanced Conversions for better customer matching, lower CAC, and stronger campaign performance.
• Meta Ads – boost Event Match Quality Scores through Conversions API integration, helping ads reach the right audience with more accuracy.
Built for data experts but easy enough for marketers, Littledata provides an out-of-the-box solution that can be set up in minutes. Whether you’re a Shopify Plus brand scaling internationally or a growth-focused DTC store, Littledata makes it simple to unify your customer journey data, improve attribution, and run higher-performing campaigns with confidence.
Description
Stape is a comprehensive platform crafted to facilitate server-side tracking, allowing businesses to improve data integrity and maximize marketing returns while maintaining compliance with security standards. It provides a user-friendly cloud server infrastructure along with features that enhance data quality and solutions to make server-side tracking configuration more efficient. With competitive pricing, a diverse array of features, attentive human customer support, and exceptional security measures, Stape stands out in the market. It allows users to effortlessly connect data from any source to any destination, including Meta and other platforms. By saving time and resources, businesses can boost their performance and achieve better results. Opt for the quickest and most straightforward approach to establish server-side tracking on dedicated platforms. Stape is committed to assisting clients in implementing server-side tracking by supplying easy-to-configure cloud infrastructure, data quality improvement features, and various solutions and plugins that simplify the configuration process. This holistic approach ensures that clients can focus on their core business objectives while enjoying seamless tracking capabilities.
API Access
Has API
No
API Access
Has API
Yes
Integrations
Facebook
Yes
Google Ads
Yes
Google Analytics
Yes
Google Tag Manager
Yes
Shopify
Yes
TikTok
Yes
BigCommerce
No
Facebook Ads
Yes
Klaviyo
Yes
Magento
No
Integrations
Facebook
Yes
Google Ads
Yes
Google Analytics
Yes
Google Tag Manager
Yes
Shopify
Yes
TikTok
Yes
BigCommerce
Yes
Facebook Ads
No
Klaviyo
No
Magento
Yes
Pricing Details
Free
Littledata offers flexible, usage-based pricing tailored to your Shopify store’s order volume. Plans start at $0.35 per order with a free trial available.
Free Trial
Yes
Free Version
Yes
Pricing Details
$17 per month
Free Trial
Yes
Free Version
Yes
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Littledata
Founded
2014
Country
United Kingdom
Website
www.littledata.io
Vendor Details
Company Name
Stape
Founded
2020
Country
United States
Website
stape.io
Product Features
Web Analytics
Campaign Management
No
Conversion Tracking
Yes
Form Analytics
No
Goal Tracking
Yes
Keyword Tracking
No
Multiple Site Management
Yes
Pageview Tracking
Yes
Referral Source Tracking
No
Site Search Tracking
No
Time on Site Tracking
No
User Interaction Tracking
Yes
Product Features
Tag Management
Custom Tags
No
Error Checking
No
Event Tracking
No
Policy Management
No
Roles / Permissions
No
Rules-Driven Tag Execution
No
Synchronous / Asynchronous Tags
No
Tag Library
No
Tag Variable Mapping
No
Version Control
No
