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Description
Littledata pioneered server-side tracking for Shopify, helping direct-to-consumer (DTC) brands connect accurate first-party data to the tools they already use. With ready-made integrations for Google Analytics 4 (GA4), Google Ads, Meta Ads (Facebook & Instagram), TikTok, Pinterest, and Klaviyo, Littledata ensures your marketing performance data is complete, consistent, and reliable.
The platform closes the gap between Shopify and external tools by tracking 100% of orders, checkout steps, refunds, and recurring subscription revenue. This eliminates the common mismatches between GA4 and Shopify, giving teams confidence that revenue and attribution reports truly reflect customer behavior.
For marketing teams, Littledata delivers measurable improvements:
• Klaviyo – identify opted-in customers across sessions to trigger more effective abandoned cart, browse, and checkout flows, increasing revenue without sending more emails.
• Google Ads – upgrade tracking with Enhanced Conversions for better customer matching, lower CAC, and stronger campaign performance.
• Meta Ads – boost Event Match Quality Scores through Conversions API integration, helping ads reach the right audience with more accuracy.
Built for data experts but easy enough for marketers, Littledata provides an out-of-the-box solution that can be set up in minutes. Whether you’re a Shopify Plus brand scaling internationally or a growth-focused DTC store, Littledata makes it simple to unify your customer journey data, improve attribution, and run higher-performing campaigns with confidence.
Description
The SLI E-commerce Performance Indicators and Confidence (EPIC) Report offers up-to-date insights into e-commerce revenue trends, highlights the key initiatives of top online retailers, and explores significant technology trends impacting the industry. The primary objective of e-commerce merchandising is to help customers quickly find and select the right products to “Add to Cart.” Discover the most recent customer-centric e-commerce merchandising strategies in this informative e-book. The P.A.R. Checklist details 14 essential practices designed to enhance shopper experiences and drive impressive results. By streamlining the purchasing process, you can not only accelerate sales but also create a satisfying experience for your customers. SLI Systems is dedicated to equipping online retailers with analytics, metrics, and merchandising tools that provide valuable insights and actionable information to boost conversion rates and average order values. Retailers utilizing SLI’s product discovery solutions see an average conversion rate of 6.7% among their shoppers, significantly surpassing the industry norm of 3.9%. This data underscores the effectiveness of leveraging advanced tools for optimizing e-commerce performance.
API Access
Has API
No
API Access
Has API
No
Integrations
Facebook
Yes
Facebook Ads
Yes
Google Ads
Yes
Google Analytics
Yes
Google Tag Manager
Yes
Klaviyo
Yes
Pinterest
Yes
Segment
Yes
Shopify
Yes
Shopify Plus
Yes
Integrations
Facebook
No
Facebook Ads
No
Google Ads
No
Google Analytics
No
Google Tag Manager
No
Klaviyo
No
Pinterest
No
Segment
No
Shopify
No
Shopify Plus
No
Pricing Details
Free
Littledata offers flexible, usage-based pricing tailored to your Shopify store’s order volume. Plans start at $0.35 per order with a free trial available.
Free Trial
Yes
Free Version
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
No
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Littledata
Founded
2014
Country
United Kingdom
Website
www.littledata.io
Vendor Details
Company Name
SLI Systems
Founded
2001
Country
New Zealand
Website
www.sli-systems.com
Product Features
Web Analytics
Campaign Management
No
Conversion Tracking
Yes
Form Analytics
No
Goal Tracking
Yes
Keyword Tracking
No
Multiple Site Management
Yes
Pageview Tracking
Yes
Referral Source Tracking
No
Site Search Tracking
No
Time on Site Tracking
No
User Interaction Tracking
Yes
Product Features
eCommerce Personalization
A/B Testing
No
Abandoned Cart Email
No
Dynamic Pricing
No
Offers & Discounts Notifications
No
Personalized Site Navigation
No
Product Recommendations
No
Reporting / Analytics
No
Social Insights
No
