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Description
Littledata pioneered server-side tracking for Shopify, helping direct-to-consumer (DTC) brands connect accurate first-party data to the tools they already use. With ready-made integrations for Google Analytics 4 (GA4), Google Ads, Meta Ads (Facebook & Instagram), TikTok, Pinterest, and Klaviyo, Littledata ensures your marketing performance data is complete, consistent, and reliable.
The platform closes the gap between Shopify and external tools by tracking 100% of orders, checkout steps, refunds, and recurring subscription revenue. This eliminates the common mismatches between GA4 and Shopify, giving teams confidence that revenue and attribution reports truly reflect customer behavior.
For marketing teams, Littledata delivers measurable improvements:
• Klaviyo – identify opted-in customers across sessions to trigger more effective abandoned cart, browse, and checkout flows, increasing revenue without sending more emails.
• Google Ads – upgrade tracking with Enhanced Conversions for better customer matching, lower CAC, and stronger campaign performance.
• Meta Ads – boost Event Match Quality Scores through Conversions API integration, helping ads reach the right audience with more accuracy.
Built for data experts but easy enough for marketers, Littledata provides an out-of-the-box solution that can be set up in minutes. Whether you’re a Shopify Plus brand scaling internationally or a growth-focused DTC store, Littledata makes it simple to unify your customer journey data, improve attribution, and run higher-performing campaigns with confidence.
Description
Peel offers an intuitive and automated analytics platform that enables you to assess your data effectively, enhancing both customer acquisition and retention strategies. By simply connecting your Shopify store(s), you can witness a remarkable transformation in your data within just a few hours. Peel curates and delivers the most critical data, KPIs, and trend analyses to your e-commerce team, ensuring that everyone has quick and easy access to vital insights. You'll find a variety of visual representations, including graphs, tables, cohorts, and charts, all showcasing your historical data for comprehensive exploration. With just a few clicks, you can unlock this information, make informed decisions, and drive significant business growth, paving the way for a data-driven future.
API Access
Has API
No
API Access
Has API
No
Integrations
Facebook Ads
Yes
Google Ads
Yes
Google Analytics
Yes
Klaviyo
Yes
Shopify
Yes
TikTok
Yes
Bold Commerce
No
Facebook
Yes
Google Tag Manager
Yes
Loop Subscriptions
No
Integrations
Facebook Ads
Yes
Google Ads
Yes
Google Analytics
Yes
Klaviyo
Yes
Shopify
Yes
TikTok
Yes
Bold Commerce
Yes
Facebook
No
Google Tag Manager
No
Loop Subscriptions
Yes
Pricing Details
Free
Littledata offers flexible, usage-based pricing tailored to your Shopify store’s order volume. Plans start at $0.35 per order with a free trial available.
Free Trial
Yes
Free Version
Yes
Pricing Details
$149 per month
Up to 1500 orders
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Littledata
Founded
2014
Country
United Kingdom
Website
www.littledata.io
Vendor Details
Company Name
Relay Commerce
Country
United States
Website
www.peelinsights.com
Product Features
Web Analytics
Campaign Management
No
Conversion Tracking
Yes
Form Analytics
No
Goal Tracking
Yes
Keyword Tracking
No
Multiple Site Management
Yes
Pageview Tracking
Yes
Referral Source Tracking
No
Site Search Tracking
No
Time on Site Tracking
No
User Interaction Tracking
Yes