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Description
Littledata pioneered server-side tracking for Shopify, helping direct-to-consumer (DTC) brands connect accurate first-party data to the tools they already use. With ready-made integrations for Google Analytics 4 (GA4), Google Ads, Meta Ads (Facebook & Instagram), TikTok, Pinterest, and Klaviyo, Littledata ensures your marketing performance data is complete, consistent, and reliable.
The platform closes the gap between Shopify and external tools by tracking 100% of orders, checkout steps, refunds, and recurring subscription revenue. This eliminates the common mismatches between GA4 and Shopify, giving teams confidence that revenue and attribution reports truly reflect customer behavior.
For marketing teams, Littledata delivers measurable improvements:
• Klaviyo – identify opted-in customers across sessions to trigger more effective abandoned cart, browse, and checkout flows, increasing revenue without sending more emails.
• Google Ads – upgrade tracking with Enhanced Conversions for better customer matching, lower CAC, and stronger campaign performance.
• Meta Ads – boost Event Match Quality Scores through Conversions API integration, helping ads reach the right audience with more accuracy.
Built for data experts but easy enough for marketers, Littledata provides an out-of-the-box solution that can be set up in minutes. Whether you’re a Shopify Plus brand scaling internationally or a growth-focused DTC store, Littledata makes it simple to unify your customer journey data, improve attribution, and run higher-performing campaigns with confidence.
Description
To build trust and drive conversions, capture high-impact customer reviews. Display customer photos and videos in media galleries that highlight your customer base and differentiate your brand. To increase customer intimacy and improve marketing performance, collect valuable first-party customer data. Automatic data sync from Okendo will fuel your marketing engine in Klaviyo. You can capture rich and compelling customer content such as reviews, ratings, profiles, photos and videos, as well questions, answers, and comments. Displays that are beautiful and customizable for displaying your customer community at key locations throughout your store. You have a variety of tools and controls that will help you manage your customer group.
API Access
Has API
No
API Access
Has API
No
Integrations
Klaviyo
Yes
Shopify
Yes
8fig
No
Attentive
No
Boost Commerce
No
Canopy
No
Facebook Ads
Yes
Google Ads
Yes
Google Analytics
Yes
Google Tag Manager
Yes
Integrations
Klaviyo
Yes
Shopify
Yes
8fig
Yes
Attentive
Yes
Boost Commerce
Yes
Canopy
Yes
Facebook Ads
No
Google Ads
No
Google Analytics
No
Google Tag Manager
No
Pricing Details
Free
Littledata offers flexible, usage-based pricing tailored to your Shopify store’s order volume. Plans start at $0.35 per order with a free trial available.
Free Trial
Yes
Free Version
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Littledata
Founded
2014
Country
United Kingdom
Website
www.littledata.io
Vendor Details
Company Name
Okendo
Founded
2016
Country
Australia
Website
www.okendo.io
Product Features
Web Analytics
Campaign Management
No
Conversion Tracking
Yes
Form Analytics
No
Goal Tracking
Yes
Keyword Tracking
No
Multiple Site Management
Yes
Pageview Tracking
Yes
Referral Source Tracking
No
Site Search Tracking
No
Time on Site Tracking
No
User Interaction Tracking
Yes
Product Features
Review Management
Campaign Management
No
Dashboard
Yes
Negative Feedback Management
Yes
Response Management
Yes
Review Monitoring
Yes
Review Notification
Yes
Review Request
Yes
Sentiment Analysis
Yes
Social Sharing
Yes
White Label
No
