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Description
Littledata pioneered server-side tracking for Shopify, helping direct-to-consumer (DTC) brands connect accurate first-party data to the tools they already use. With ready-made integrations for Google Analytics 4 (GA4), Google Ads, Meta Ads (Facebook & Instagram), TikTok, Pinterest, and Klaviyo, Littledata ensures your marketing performance data is complete, consistent, and reliable.
The platform closes the gap between Shopify and external tools by tracking 100% of orders, checkout steps, refunds, and recurring subscription revenue. This eliminates the common mismatches between GA4 and Shopify, giving teams confidence that revenue and attribution reports truly reflect customer behavior.
For marketing teams, Littledata delivers measurable improvements:
• Klaviyo – identify opted-in customers across sessions to trigger more effective abandoned cart, browse, and checkout flows, increasing revenue without sending more emails.
• Google Ads – upgrade tracking with Enhanced Conversions for better customer matching, lower CAC, and stronger campaign performance.
• Meta Ads – boost Event Match Quality Scores through Conversions API integration, helping ads reach the right audience with more accuracy.
Built for data experts but easy enough for marketers, Littledata provides an out-of-the-box solution that can be set up in minutes. Whether you’re a Shopify Plus brand scaling internationally or a growth-focused DTC store, Littledata makes it simple to unify your customer journey data, improve attribution, and run higher-performing campaigns with confidence.
Description
Mixpanel's mission is to increase innovation. Mixpanel is not only a company but also a service provider for businesses. Companies can use our engagement and analytics product to analyze how users interact, convert, retain, and engage with them in real-time on web, mobile, or smart devices. They can then use this data to improve their products and business.
Mixpanel serves more than 26,000 companies in different industries worldwide, including Samsung, Twitter and BMW. Mixpanel is headquartered in San Francisco and has offices in New York City, Seattle, Austin. London, Paris, Barcelona, Paris, London, and Singapore.
API Access
Has API
No
API Access
Has API
No
Integrations
Facebook
Yes
Segment
Yes
Addressable
No
Alooma
No
Ambit
No
ClosedLoop AI
No
Commanders Act
No
DrapCode
No
Evidence
No
Facebook Ads
Yes
Integrations
Facebook
Yes
Segment
Yes
Addressable
Yes
Alooma
Yes
Ambit
Yes
ClosedLoop AI
Yes
Commanders Act
Yes
DrapCode
Yes
Evidence
Yes
Facebook Ads
No
Pricing Details
Free
Littledata offers flexible, usage-based pricing tailored to your Shopify store’s order volume. Plans start at $0.35 per order with a free trial available.
Free Trial
Yes
Free Version
Yes
Pricing Details
$89 per month
Free Trial
Yes
Free Version
Yes
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
Yes
Mac
Yes
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Littledata
Founded
2014
Country
United Kingdom
Website
www.littledata.io
Vendor Details
Company Name
Mixpanel
Founded
2009
Country
United States
Website
mixpanel.com
Product Features
Web Analytics
Campaign Management
No
Conversion Tracking
Yes
Form Analytics
No
Goal Tracking
Yes
Keyword Tracking
No
Multiple Site Management
Yes
Pageview Tracking
Yes
Referral Source Tracking
No
Site Search Tracking
No
Time on Site Tracking
No
User Interaction Tracking
Yes
Product Features
AB Testing
Audience Targeting
Yes
Campaign Segmentation
Yes
Funnel Analysis
Yes
Heatmaps
No
Landing Pages / Web Forms
No
Multivariate Testing
Yes
Split Testing
Yes
Statistical Relevance Analysis
Yes
Surveys
No
Test Scheduling
Yes
Visual Editor
Yes
Customer Engagement
Analytics
Yes
Churn Management
Yes
Communication Management
Yes
Community Management
Yes
Content Syndication
No
Feedback Collection
Yes
Gamification
No
Live Chat
No
Video Content
Yes
Customer Journey Mapping Tools
Action Management
No
Attribution Modeling
No
Behavioral Analytics
Yes
Collaboration
Yes
Customer Profiles
Yes
Data Import / Export
Yes
Predictive Analytics
Yes
Surveys & Feedback
No
Templates
No
Data Analysis
Data Discovery
No
Data Visualization
Yes
High Volume Processing
Yes
Predictive Analytics
Yes
Regression Analysis
No
Sentiment Analysis
No
Statistical Modeling
No
Text Analytics
No
Machine Learning
Deep Learning
No
ML Algorithm Library
Yes
Model Training
Yes
Natural Language Processing (NLP)
No
Predictive Modeling
Yes
Statistical / Mathematical Tools
Yes
Templates
No
Visualization
Yes
Marketing Analytics
A/B Testing
Yes
Campaign Management
Yes
Channel Attribution
No
Customer Journey Mapping
Yes
Dashboard
Yes
Performance Metrics
Yes
Predictive Analytics
Yes
ROI Tracking
No
Social Media Metrics
No
Website Analytics
Yes
Mobile App Analytics
A/B Testing
Yes
Channel Attribution
No
Cohort Analysis
Yes
Funnel Analysis
Yes
In-App Events Tracking
Yes
Push Notifications
Yes
Retention Tracking
Yes
Revenue Tracking
No
Uninstall Tracking
No
Predictive Analytics
AI / Machine Learning
Yes
Benchmarking
No
Data Blending
No
Data Mining
No
Demand Forecasting
No
For Education
No
For Healthcare
No
Modeling & Simulation
No
Sentiment Analysis
No
Product Analytics
Attribution
No
Automatic Data Capture
No
Churn Reporting
No
Customer Feedback Collection
No
Customer Guidance
No
Customer Journey Analytics
No
Data Export
No
Data History Retention
No
Data Labeling
No
Product Engagement Scoring
No
Real-Time Data Analysis
No
Touchpoint Analytics
No
User Segmentation
No
Product Management
Collaboration
Yes
Feedback Collection
No
Idea Management
Yes
Milestone Tracking
Yes
Prioritization
Yes
Product Roadmapping
Yes
Release Management
No
Requirements Management
No
Resource Management
Yes
Workflow Management
No
Web Analytics
Campaign Management
No
Conversion Tracking
No
Form Analytics
No
Goal Tracking
Yes
Keyword Tracking
No
Multiple Site Management
No
Pageview Tracking
No
Referral Source Tracking
No
Site Search Tracking
No
Time on Site Tracking
No
User Interaction Tracking
Yes
Website Optimization Tools
Competitor Analysis
No
Content Management
No
Keyword Research Tools
No
Link Management
No
Performance Metrics
Yes
Problem Area Alerts
Yes
