Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Every organization has unique needs when it comes to their publishing platform, which is why Atypon designed Literatum, their online publishing and website development solution, with a flexible modular architecture that can be tailored to align with the specific business goals of each publisher. The six modules of Literatum seamlessly integrate with the existing technologies in your publishing environment and can even replace some of them if necessary. Its scalability ensures that it evolves alongside your business, driving growth without the need for additional personnel. Furthermore, the platform supports a wide range of content types, promoting collaboration among departments that typically operate in silos, such as marketing, editorial, and communications. Enhancing the platform's capabilities is Atypon Insights, a business intelligence module powered by Google technologies, which offers a comprehensive and detailed history of platform activities and helps inform strategic decisions. This level of integration and adaptability makes Literatum a powerful ally for any publishing operation looking to thrive in a competitive landscape.
Description
diDNA is an innovative ad management solution tailored for all stakeholders on the supply side of the advertising landscape, including publishers and ad technology partners. It enhances ad revenue through a comprehensive strategy that incorporates essential ad technology, connections to over 70 demand partners, and a team of dedicated professionals. The platform delivers impressive outcomes, boasting 95% fill rates, 98% viewability, and ad revenue increases ranging from 100% to 150%, alongside an average RPM of $5 and quicker site load times. Additionally, it features fully transparent, real-time reporting designed for practical implementation. With its unique ability to optimize all digital ad inventory, diDNA employs proprietary ad technology, brand safety options, and access to premium demand sources. Furthermore, diDNA's enterprise ad management platform is specifically engineered to maximize ad revenue for publishers by leveraging cutting-edge machine learning and artificial intelligence to enhance its rules engine, thereby simplifying the ad management process while empowering publishers to achieve their full revenue potential. This combination of technology and support allows publishers to focus more on their content while benefiting from optimized ad performance.
API Access
Has API
No
API Access
Has API
No
Integrations
Admiral
No
Amazon Web Services (AWS)
No
Google Ads
No
Google Cloud Platform
No
OpenX
No
Sovrn
No
Verizon Cloud
No
Zimbra
No
Integrations
Admiral
Yes
Amazon Web Services (AWS)
Yes
Google Ads
Yes
Google Cloud Platform
Yes
OpenX
Yes
Sovrn
Yes
Verizon Cloud
Yes
Zimbra
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Atypon
Founded
1996
Country
United States
Website
www.atypon.com/products/literatum/
Vendor Details
Company Name
diDNA
Founded
2017
Country
United States
Website
didna.io
Product Features
Publishing and Subscriptions
Advertising Management
No
Books
No
Campaign Management
No
Catalogs
No
Circulation Management
No
Content Management
No
Layout & Design
No
Magazines
No
Newsletters
No
Newspapers
No
Website Builder
Auto Update
No
Content Import / Export
No
Drag & Drop
No
Invoices
No
Landing Pages / Web Forms
No
Newsletter Management
No
Online Booking
No
Online Store Builder
No
Pre-built Templates
No
Real Time Editing
No
SEO
No
Survey Builder
No
White Label
No
Product Features
Ad Server
A/B Testing
Yes
Ad Inventory Management
Yes
Ad Optimization
Yes
Banner Management
Yes
Conversion Tracking
Yes
Mobile Ad Serving
Yes
Native Ad Serving
Yes
Newsletter / Email Ad Serving
No
Referrals / Affiliates
Yes
Rich Media Ad Serving
No
Video Ad Serving
Yes
Publishing and Subscriptions
Advertising Management
No
Books
No
Campaign Management
No
Catalogs
No
Circulation Management
No
Content Management
No
Layout & Design
No
Magazines
No
Newsletters
No
Newspapers
No
Website Optimization Tools
Competitor Analysis
No
Content Management
Yes
Keyword Research Tools
Yes
Link Management
Yes
Performance Metrics
Yes
Problem Area Alerts
Yes