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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Every organization has unique needs when it comes to their publishing platform, which is why Atypon designed Literatum, their online publishing and website development solution, with a flexible modular architecture that can be tailored to align with the specific business goals of each publisher. The six modules of Literatum seamlessly integrate with the existing technologies in your publishing environment and can even replace some of them if necessary. Its scalability ensures that it evolves alongside your business, driving growth without the need for additional personnel. Furthermore, the platform supports a wide range of content types, promoting collaboration among departments that typically operate in silos, such as marketing, editorial, and communications. Enhancing the platform's capabilities is Atypon Insights, a business intelligence module powered by Google technologies, which offers a comprehensive and detailed history of platform activities and helps inform strategic decisions. This level of integration and adaptability makes Literatum a powerful ally for any publishing operation looking to thrive in a competitive landscape.

Description

diDNA is an innovative ad management solution tailored for all stakeholders on the supply side of the advertising landscape, including publishers and ad technology partners. It enhances ad revenue through a comprehensive strategy that incorporates essential ad technology, connections to over 70 demand partners, and a team of dedicated professionals. The platform delivers impressive outcomes, boasting 95% fill rates, 98% viewability, and ad revenue increases ranging from 100% to 150%, alongside an average RPM of $5 and quicker site load times. Additionally, it features fully transparent, real-time reporting designed for practical implementation. With its unique ability to optimize all digital ad inventory, diDNA employs proprietary ad technology, brand safety options, and access to premium demand sources. Furthermore, diDNA's enterprise ad management platform is specifically engineered to maximize ad revenue for publishers by leveraging cutting-edge machine learning and artificial intelligence to enhance its rules engine, thereby simplifying the ad management process while empowering publishers to achieve their full revenue potential. This combination of technology and support allows publishers to focus more on their content while benefiting from optimized ad performance.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Admiral No 
Amazon Web Services (AWS) No 
Google Ads No 
Google Cloud Platform No 
OpenX No 
Sovrn No 
Verizon Cloud No 
Zimbra No 

Integrations

Admiral Yes 
Amazon Web Services (AWS) Yes 
Google Ads Yes 
Google Cloud Platform Yes 
OpenX Yes 
Sovrn Yes 
Verizon Cloud Yes 
Zimbra Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Atypon

Founded

1996

Country

United States

Website

www.atypon.com/products/literatum/

Vendor Details

Company Name

diDNA

Founded

2017

Country

United States

Website

didna.io

Product Features

Publishing and Subscriptions

Advertising Management No 
Books No 
Campaign Management No 
Catalogs No 
Circulation Management No 
Content Management No 
Layout & Design No 
Magazines No 
Newsletters No 
Newspapers No 

Website Builder

Auto Update No 
Content Import / Export No 
Drag & Drop No 
Invoices No 
Landing Pages / Web Forms No 
Newsletter Management No 
Online Booking No 
Online Store Builder No 
Pre-built Templates No 
Real Time Editing No 
SEO No 
Survey Builder No 
White Label No 

Product Features

Ad Server

A/B Testing Yes 
Ad Inventory Management Yes 
Ad Optimization Yes 
Banner Management Yes 
Conversion Tracking Yes 
Mobile Ad Serving Yes 
Native Ad Serving Yes 
Newsletter / Email Ad Serving No 
Referrals / Affiliates Yes 
Rich Media Ad Serving No 
Video Ad Serving Yes 

Publishing and Subscriptions

Advertising Management No 
Books No 
Campaign Management No 
Catalogs No 
Circulation Management No 
Content Management No 
Layout & Design No 
Magazines No 
Newsletters No 
Newspapers No 

Website Optimization Tools

Competitor Analysis No 
Content Management Yes 
Keyword Research Tools Yes 
Link Management Yes 
Performance Metrics Yes 
Problem Area Alerts Yes 

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