Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
LiftLab serves as a marketing analytics platform designed to enhance media expenditure and maximize advertising returns through a foundation of data-driven measurement, modeling, and experimentation. Central to its functionality is the “LiftLab Trust Engine,” which integrates econometric modeling—specifically an agile Marketing Mix Model (MMM)—with practical media experiments like geo-testing, providing clear and impartial insights into the revenue contributions of each marketing dollar spent, both in immediate performance and in long-term brand enhancement and effectiveness. By allowing users to link their sales data, advertising costs, post-purchase surveys, brand-lift assessments, and attribution indicators from both online and offline sources, LiftLab effectively measures incrementality, revealing the genuine influence of media investments while moving away from traditional last-click attribution and the analytics provided by closed-platform ecosystems. This comprehensive approach not only facilitates better decision-making but also fosters a deeper understanding of the intricate relationship between marketing efforts and overall business growth.
Description
Understanding customers is a top priority for businesses. While various indicators exist, the clearest reflection of consumer desire comes from actual payment transactions. TruSpend's marketing performance management platform bridges the gap between consumer buying behaviors and marketing expenditures. Worldpay from FIS is a leader in this space, processing more than 40 billion transactions each year. TruSpend empowers marketers by linking consumer purchasing patterns with their advertising budgets, enabling them to refine their advertising strategies, enhance customer engagement, and boost revenue. This integration allows for the connection of ad spend to real-time purchase data, facilitating the identification and removal of ineffective marketing initiatives. With tools designed for effective marketing spend management, businesses can pinpoint the strategies that enhance sales. Additionally, we offer support in integrating simplified payment solutions that align with the needs of both your business and your customers, ensuring a seamless experience for all involved.
API Access
Has API
No
API Access
Has API
No
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
LiftLab
Founded
2018
Country
United States
Website
liftlab.com
Vendor Details
Company Name
FIS
Founded
1968
Country
United States
Website
www.fisglobal.com/products/truspend
Product Features
Product Features
Spend Management
Approval Workflow
No
Budgeting / Forecasting
No
Expense Tracking
No
Multi-Currency
No
Prepaid Cards
No
Procurement Management
No
Receipt Management
No
Spend Analysis
No
Spend Control
No
Supplier Management
No