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features
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support

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Description

Get ready for takeoff! Elevate your business both online and offline by enhancing your understanding of customers, executing hyper-targeted campaigns, and ensuring precise attribution. Unify all your multichannel transactional information into a single, organized, and deduplicated customer marketing database. After establishing this database, maintain its cleanliness, address any data deficiencies, and enrich your knowledge of customers using LiftBase. Discover the unique characteristics of your customers, develop predictive models for prospecting, and segment your marketing audiences effortlessly with our user-friendly platform, PortalLink. Launch multi-channel campaigns through a variety of channels, including direct mail, email, or digital marketing solutions. Understand the real effect of your marketing initiatives on your financial performance by utilizing accurate attribution and receiving detailed KPI reports on a daily, weekly, or monthly basis. Our dedicated LiftEngineers collaborate with a diverse range of organizations, spanning both profit and nonprofit sectors, to enhance their digital and direct marketing strategies. By leveraging their expertise, you can achieve unprecedented growth and success in your marketing endeavors.

Description

Stella is a platform designed for marketing measurement, providing marketers with robust, scientifically validated insights into which advertisements, campaigns, and media channels effectively contribute to increased revenue. The platform is equipped with three primary tools: Incrementality Testing, Always-On Incrementality, and Media Mix Modeling (MMM). Through Incrementality Testing, Stella conducts geo-holdout studies, also known as inverse holdouts, to evaluate performance differences between test and control areas, effectively isolating the causal effects of advertisements as opposed to relying solely on attribution methods. This tool simplifies complex statistical processes, including causal inference and confidence intervals, allowing users to understand the potential outcomes without a specific campaign, thus uncovering the genuine “lift” attributed to each advertisement. Furthermore, its Media Mix Modeling feature employs a unique Bayesian approach to dissect historical marketing expenditures and various external influences, such as seasonality and promotional events, to assess the contribution of each channel to overall sales effectively. By leveraging these advanced methodologies, Stella empowers marketers to make informed decisions based on accurate data analysis.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Amazon
Facebook
Google
Google Cloud Platform
Instagram
LinkedIn
Meta AI
Shopify
Snowflake

Integrations

Amazon
Facebook
Google
Google Cloud Platform
Instagram
LinkedIn
Meta AI
Shopify
Snowflake

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

$2,000 per month
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

LiftEngine

Country

United States

Website

www.liftengine.com

Vendor Details

Company Name

Stella

Country

United States

Website

www.stellaheystella.com

Product Features

Product Features

Alternatives

Alternatives

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