Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Lifesight is a unified marketing measurement platform that helps marketers move away from inaccurate attribution that leads to misallocated budgets & wasted ad spend.
Lifesight leverages modern measurement techniques like marketing mix modeling, incrementality testing & causal attribution to help them make better decisions that result in sustainable & profitable growth.
Our core features:
Data centralization & operationalization: Eliminate data silos, data quality issues and inconsistencies so you get the right insights every time.
Marketing effectiveness measurement: Measure the true causal impact of online and offline marketing on all sales so you can make the right decisions.
Planning, forecasting & optimization: Achieve your marketing goals with predictability & confidence with AI-powered insights.
Marketing intelligence & analytics: Navigate your way to profitable growth by blending marketing & finance to deliver continuous improvements.
Lifesight offers full-funnel measurement for every industry: Ecommerce, Retail, Agencies, gaming, entertainment, B2B SaaS and Travel & lifestyle.
Learn more at lifesight.io
Description
Eliminating inefficiencies in marketing expenditure is achievable through privacy-conscious attribution, contemporary Bayesian analytics, and automated data workflows. Clients who utilize Recast typically see a blended return on investment rise by 10% within six months, facilitating quicker and more effective growth. By avoiding the use of user-level or cookie data, Recast ensures straightforward setup and resilience against evolving privacy laws that may disrupt other measurement techniques. This platform enhances marketing effectiveness by providing real-time insights into the genuine influence of campaigns. Designed for modern marketers, it allows for adjustments in budget allocation based on ongoing performance metrics. With features such as confidence intervals for every return on investment, saturation curves, and time shift estimates, Recast can predict the most impactful use of budgetary resources. The innovative Bayesian framework enables the seamless integration of your specific business context into the analytical model, ensuring tailored insights that drive results. Ultimately, Recast empowers marketers to make informed decisions that maximize their marketing potential.
API Access
Has API
Yes
API Access
Has API
No
Integrations
Facebook
Yes
Google Ads
Yes
Gorgias
Yes
Recharge
Yes
Shopify
Yes
Stamped
Yes
TikTok
Yes
Yotpo
Yes
Integrations
Facebook
No
Google Ads
No
Gorgias
No
Recharge
No
Shopify
No
Stamped
No
TikTok
No
Yotpo
No
Pricing Details
Custom
Free Trial
Yes
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Lifesight
Founded
2017
Country
United States
Website
www.lifesight.io
Vendor Details
Company Name
Recast
Country
United States
Website
getrecast.com
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
Yes
Campaign Management
Yes
Customer Profiles
Yes
Customer Segmentation
Yes
Data Integration
No
Data Matching
No
GDPR Compliance
No
Personalization
Yes
Predictive Modeling
No
eCommerce Marketing
AB Testing
Yes
Abandoned Cart Email
No
Analytics / ROI Tracking
Yes
Customer Data Profiles
Yes
Dynamic Content
No
Email Marketing
No
Email Personalization
No
Facebook Ads
No
Google Ads
No
Product Recommendations
No
Push Notifications
No
Retargeting
No
SMS Marketing
No
Search Marketing
No
Segmentation
No
Signup Forms & Popups
No
Social Marketing
No
Triggered Emails
No
Website Visitor Tracking
Yes
eCommerce Personalization
A/B Testing
Yes
Abandoned Cart Email
Yes
Dynamic Pricing
No
Offers & Discounts Notifications
No
Personalized Site Navigation
No
Product Recommendations
No
Reporting / Analytics
No
Social Insights
No
Marketing Analytics
A/B Testing
Yes
Campaign Management
No
Channel Attribution
Yes
Customer Journey Mapping
Yes
Dashboard
Yes
Performance Metrics
Yes
Predictive Analytics
Yes
ROI Tracking
Yes
Social Media Metrics
No
Website Analytics
Yes
Marketing Attribution
Attribution Modeling
Yes
Audience Segmentation
Yes
Conversion Tracking
Yes
Cross-Channel Attribution
Yes
Customer Journey Mapping
Yes
Multi-Touch Attribution
Yes
Predictive Analytics
No
ROI Tracking
Yes
Marketing Automation
A/B Testing
Yes
Analytics / ROI Tracking
Yes
Artificial Intelligence
No
Content / Blogging Platform
No
Customizable CTAs
No
Drip Campaigns
No
Dynamic Content
No
Landing Pages / Web Forms
No
Lead Scoring
No
Sales Intelligence
No
Search Marketing
No
Segmentation
Yes
Social Marketing
No
Website Visitor Tracking
No
Product Features
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
Marketing Attribution
Attribution Modeling
No
Audience Segmentation
No
Conversion Tracking
No
Cross-Channel Attribution
No
Customer Journey Mapping
No
Multi-Touch Attribution
No
Predictive Analytics
No
ROI Tracking
No